To recruit and educate donors at donor centres or mobile blood drives ensuring targets are met to maintain a sustainable and safe blood supply.
SPECIAL CIRCUMSTANCES (E.G. TRAVEL, WORKING AFTER HOURS ETC.) Overtime as and when required. Must be prepared to work flexi-time as per business needs. Focus on recruiting and DR functions in blood drives – administration assistance to be carried out only if it does not have a negative effect on the primary function of blood drive recruitment. Must be people oriented and outgoing. The incumbent will be required to be on his/her feet for lengthy period, to carry loads of up to 14kg and assist with loading and off-loading of vehicles and climb stairs within reason.
Marketing Certificate (Minimum 6 months ). Computer literacy. Fluent in English. Driver’s License Code EB or B Manual: This is for a: o Light motor vehicle that is articulated (light motor vehicle drawing a trailer) with a gross combination mass not exceeding 3 500 kg, or o Combination of a motor vehicle with a tare not exceeding 3 500 kg and a minibus, bus or goods vehicle with a gross mass of 3 500 kg.
Experience and knowledge requirements
1-2 Years experience in dealing with people and communications.
Other (knowledge and skills), e.g. understanding of relevant legislation; knowledge of relevant company procedures
KEY PERFORMANCE AREAS (KPAS)
KPA 1 Operational Objectives
1.1. Prepare advertising material i.e. flyers, posters, banners and boards prior to going to the blood drive. 1.2. Pre-canvas at blood drives if required and feasible. 1.3. Ensure the blood drive venue is clearly advertised on the day of the blood drive through use of posters, directional arrows, banners and other recruitment tools i.e. public address, constant liaison with blood drive contact, e-mail etc. 1.4. Locate the blood drive controller / peer promoters and confirm that all arrangements are in order. 1.5. Arrange a more suitable venue if venue provided on the day is inadequate or inappropriate. If the venue is unsuitable include information on the recruiter’s report form. 1.6. Welcome and receive donors on their arrival at the blood drive in a friendly and professional manner. 1.7. Making use of one-on-one skills direct donors and explain blood drive procedure if required. 1.8. Undertake one-on-one recruitment by informing donors of blood donation criteria, exclusions and donation process. 1.9. According to risk behaviour criteria encourage suitable members of the public to donate blood with the focus on retention to ensure a safe and quality blood supply. 1.10. Issue donor information pamphlet and ensure donor understands the need to read and comprehend the information. 1.11. Allay fears of new and lapsed donors. Inform and educate them about general information related to blood donation and SANBS. 1.12. Put donors at ease in a friendly and professional manner and ensure they have a good donation experience. 1.13. Deal with donor queries and complaints and report follow up required to Donor Relations Practitioner. 1.14. Be conscious of the importance of good customer care and ensure the customer’s needs or concerns are addressed; they are put at ease and treated in a friendly and professional manner. 1.15. Monitor the flow of the blood drive and in liaison with the Blood Drive Supervisor direct donors accordingly. 1.16. To reduce waiting time monitor queues and assist donors with registration for the blood drive. Once the queues are manageable continue with one-on-one recruitment. 1.17. Participate in donor recruitment pilot studies which will be run at specific blood drives. 1.18. Offer refreshments to donors as required and deal with customer service questions. Refer medical questions to the Blood Drive Supervisor. 1.19. Liaise and/or assist the Blood drive Supervisor to resolve any problems or difficulties that may arise with the venue, controller or donors. 1.20. Assist with setting up and packing up of the blood drive and ensure venue is left as it was found. 1.21. Set-up of marketing material e.g. banners (according to SANBS branding requirements) to make blood drives visible to public. Display posters prominently at blood drives. 1.22. Highlight behaviour posters/banners to donors on arrival and ask donors to take cognisance of the information. 1.23. Assist Blood drive Supervisor at the blood drive with advertising and promoting marketing or education campaigns i.e. Club 25, Commitment campaign etc. 1.24. Provide Blood drive Controller with promotional or educational material and give feedback related to blood drive.
KPA 2 Customer relations
2.1 Educate donors during the recruitment process by explaining the lifestyle and minimum requirements to qualifying as a donor. 2.2 Provide feedback to the Donor Relations Practitioner and Donor Educator related to educational needs i.e. talks required etc.
KPA 3 Achieve quality & risk compliance
3.1 To improve blood drive make recommendations, pertaining to recruitment of donors, using the recruiter report which should be submitted weekly. 3.2 Assist with distribution of posters and flyers. 3.3 Update blood drive and Controller information on recruiter forms and forward to Donor Relations Practitioner. 3.4 Update personal file regularly and ensure all relevant SOPs are read and understood and competencies done where required. 3.5 Assist with arranging donor marketing functions such as media launches, donor awards and controller functions in terms of invitations, catering etc. 3.6 Assist with arranging events such as special promotions, shows and exhibitions.