Develop pricing strategies, balancing firm objectives and customer satisfaction.
Identify, develop and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics and cost and markup factors.
Formulate, direct and coordinate marketing activities and policies to promote products, working with advertising and promotion managers.
Direct the hiring, training and performance evaluations of marketing and sales staff and oversee their daily activities.
Coordinate and participate in promotional activities, working with developers, advertisers, and production managers to market products.
Use sales forecasting and strategic planning to ensure the sale and profitability of products, analyzing business developments and monitoring market trends.
Conduct economic and commercial surveys, initiate market research studies and analyze their findings.
Establishes marketing goals based on past performance and market forecasts.
Approves and oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects.
Provides in-depth information to interested clients, and acts as a representative for the marketing department in important buyer meetings.
Works within the department budget to develop cost-effective marketing plans for each product or services.
Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives.