Posted on: 09 September 2023

ID 885121

Paid Media Specialist

Responsibilities (include but are not limited to):

Media planning

Proficient in digital media planning

Propose new digital channels for a client when they become available and are relevant

Ability to set KPIs for campaigns and budgets if they are not pre-defined

Conduct research and find the insight in the research for proposals and campaigns

Identify the right audiences and channels for a campaign

Effectively manage media channels to deliver on cost, quality and timing targets

Creative thinking on campaign execution using multiple digital media channels

Implementation

Successfully implement social campaign set-ups

Implement media plans

Manage budgets spends accurately

Manage programme execution and financial performance while ensuring that we deliver to KPIs

Optimisation

Review live data and recommend changes to affect overall campaign performance

Manage key conversion points in the marketing funnel

Manage and optimise landing pages, website calls-to-action (CTAs), and lead-generating forms

A/B test and continually measure the performance of CTAs

Collaborate with teams responsible for blogging, email, social media, in order to optimise each conversion path

Optimise our marketings conversion paths

Increase conversion rates and drive marketing-qualified leads

Optimise the lead-to-customer conversion rate

Increase funnel marketing efficiencies

Achieve and in most cases exceed KPIs for the business

Proactively use optimisations and insights for future campaigns/iterations

Reporting

Derive insights and propose tactics and recommendations

Propose changes and channel experimentation for enhanced results

Requirements/Experience/Skills:

Tertiary qualification in Digital Marketing

Minimum 2 years working experience as a Paid Media Specialist in an Advertising Agency or Digital Advertising Agency (or in a similar environment)

Google certifications (Google Analytics, Google tag Manager, Google Ads - Search, Display and Video)

Facebook certifications (Blueprint)

GMP stack experience (DV360, SA360, experience in campaign manager)

LinkedIn campaign manager

Proficient in MS Office365 (i.e. Word/Excel/PowerPoint/Keynote/OneDrive etc.)

Well-versed in digital (full digital eco-system/digital media landscape)

Knowledge of websites and UX (for KPI setting on a lead model)

Knowledge of the Google Adwords and media offering across all areas (GDN, PPC, Programmatic) and keep abreast of all new offering

Knowledge of programmatic service providers and their offerings

Knowledge of analytics and reporting tools

A strong ability to glean insights from data for reporting and proposals

Intimate knowledge of other platforms that are mainstream and become widely adopted in our clients space.

A good command of the English language (both verbal and written)

Strong time management skills

Strong presentation skills

Strong multitasking skills (ability work on multiple briefs at any given time)

Personal Attributes:

Team player with the ability to work independently

Ability to remain calm in a pressurized environment

Able to receive constructive criticism and advice

Accountable

Deadline driven

Solution driven

Reliable

Resilient

Proactive

Meticulous with attention to detail

Self-starter

Other: comfortable work on-site and comfortable to work on alcohol brands

Occupation:

Management, human resources jobs

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