Specialist: CRM

• Manage the BMW Group Financial Services (FS) customer lifecycle and nurturing processes
• Implementation of international BMW Group CRM standards to ensure strategic alignment
• Develop and enhance the Customer Strategy
• Development of new CRM concepts and programs (incl. loyalty program) as well as definition of relevant target groups
• Planning of budgets and resources for the specific CRM measures
• Liaise and support the National Sales Company (NSC) to ensure alignment on all CRM based activities
• Manage the FS CRM tool within the Dealer Network to increase retention/loyalty performance
• Liaise with Retail Finance and FS Regional Managers on an ongoing basis to mutually drive loyalty KPIs
• Provide training & development on retention/loyalty topics
• Development of content to align with FS and NSC marketing plans including the setting of lead targets, joint/synchronized campaigns, shared services for campaigns
• Manage the internal customer working group and drive implementation of initiatives
• Execution of customer care measures according to retention/loyalty strategy, annual activity plan and customer feedback
• Liaise with support functions such as Operations, Compliance and Legal to ensure alignment
• Drive automation / efficiencies / optimization across all CRM and retention processes
• Provide monthly reporting to various departments on retention /loyalty performance
• Bachelors degree in marketing, business or related field
• 3-5 years experience in a similar role within the Financial Services or Motor Industry.
• Proven experience in developing and implementing customer initiatives
• Experience in using data and analytics to develop actionable insights and positive results
• Strong communication and presentation skills
• Strong analytical and problem-solving skills

Primary Location

ZA-Midrand

Job

Finance

Organization

BMW Financial Services (South Africa) (Pty) Ltd.

Job Type

General

Job Level

Specialist

Schedule

Full-time

Job Posting

21-Apr-2023