Brand Manager

We're Hiring: Brand Manager at Revlon Elizabeth Arden!

At Revlon Elizabeth Arden, were all about being bold and innovating the future of beauty. As we continue to drive the industry forward, we are looking for a Brand Manager who shares our passion for creativity, collaboration, and excellence. This role offers an exciting opportunity to impact a global brand and work alongside a team of talented professionals who value diversity, inclusion, and bold ideas.

Were looking for someone who has:

> Matric
> University degree in Marketing or comparable is needed
> 4 years Proven experience in (FCMG / Cosmetic)

KEY JOB DESCRIPTION
Drive and own the end-to-end management of the Prestige Portfolio (Elizabeth Arden and CDH fragrance brands) across the full Marketing Mix to drive consumer love, penetration, loyalty and market share gains, while launching key innovations with impact.

KEY COMPETENCIES

Thorough understanding of brands and categories with keen interest in best practices from competitors and/or categories

Thorough understanding of consumer, shopper & customer behaviours and dynamics to drive strategies and plans that result into conversion

Ability to execute the Brand Strategy and long-term growth plans to drive market share growth (in line with Global Strategy), with the ability to present, inspire & drive collaboration with internal and external stakeholders

Translate Brand / Marketing strategies (written, verbal and presenting) to internal and external stakeholders, with the key attribute to delight, excite and unify towards the common goal

Formulation of TTL / 360 Brand Activities (including PR) to drive awareness, engagement & conversion, with post-campaign analyses and learnings implemented for future campaigns

FUNCTIONAL COMPETENCIES

Proven track record of full end-to-end Brand and Marketing mix management (Brand & Campaign Strategy formulation and implementation; ATL, Digital, PR management & In-Store executions; accurate Marketing Budget Management; Innovation launches; P&L management; Demand Planning; and Collaboration with internal and external stakeholders) with excellent executions

Ability to manage more than 1 brand and campaign simultaneously and manage complexity

Clear verbal and written communication skills to drive clarity, alignment and cohesion towards common goal

Be a custodian of the brand image and must always maintain brand equity and brand integrity

Monthly management of Marketing Budget (within budget) with continuous cost-savings mindset

Monthly reporting on NS, EBITDA, Market Share & Innovation KPIs

Analyse internal and external data points and sources to inform Business decisions, bolster plans and campaigns and/or highlight risk

Impeccable time and project management to ensure OTIF executions

INNOVATION & CAMPAIGN MANAGEMENT

Proven track record of launching and managing Innovations end-to-end OTIF from P&L approvals, to Demand Planning volumes with relevant stakeholders (Sales & Demand Team), to in-store execution (in collaboration with Trade Marketing) to consumer touch-points TTL

Drive and own post-launch analyses with key KPIs reporting and learnings for future launch improvements

Manage complexity across multiple projects / brands with collaboration with multiple stakeholders

STAKEHOLDER ENGAGEMENT AND MANAGEMENT

Key Internal Partners to build with constant collaboration: Trade Marketing, National Field Sales Manager, Digital Manager, Training Managers, Finance Team, NPD Team, Demand Planning Team and Area Managers

Key External Partners to build with constant collaboration: Digital & Creative Agency, PR agency, Media Agency, BTL in-store activations agency, Retail / Customers (Buyers, Marketing Team and Ops Managers)

Manage Agency Partners to ensure OTIF execution of launches and campaigns

KEY LEADERSHIP BEHAVIOURS

Self-starter with ownership of the portfolio (with the support and guidance of Head of Marketing)

Self-management to drive results OTIF, with the ability to both formulate strategy and drive operational excellence

Time management to ensure OTIF execution

Keen interest in the Luxury Beauty Category and Consumer Behaviour and trends

Collaboration with internal and external stakeholders

Proactive and future-focused to alleviate avoidable challenges

Prestige Portfolio NS, GM & EBIDTA growth / targets

Sell-in and sell-out of New launches / Innovations and base business

OTIF execution of Launches & Campaigns with KPI targets reached

Forecasting accuracy

Control of Marketing expenses

Well managed Category and Brand plans

If you're ready for the opportunity to drive change and make an impact with a global leader in beauty, apply today! #RevlonCareers #JoinOurTeam #BeautyInnovation #Hiring #CareersAtRevlon