Brand Manager - Jack Daniel’s Southern Africa

Imagine working for a company that welcomes you in, inspires you to bring your best self to every opportunity, and encourages you to grow and develop your career in a resilient and fun industry. Brown-Forman offers our employees this kind of career and environment and has for more than 150 years. Together, we proudly live and work by our values, striving each day to be better and do better as people, as a company, and as members of the communities we call home. Come have a seat at our table.

Many Spirits, One BrownForman - We believe that an inclusive culture, one that values the diversity and unique perspective of each individual, allows us each to bring our best self to work and leads to greater teamwork, creativity, and trust.

Cultivating a Caring Culture - We know that our strong culture is one of the many reasons people love working at BrownForman.

Enriching Life. Enriching Careers - At BrownForman, we craft products known for bringing people together. Our employees have made us what we are today and are the reason for our success. Do not just take our word for it. BrownForman is consistently recognized as a Great Place to Work in countries around the world.

Meaningful Work From Day One

The Brand Manager - Southern Africa leads brand building for the Jack Daniels Family of Brands (JDFOB) across all Southern Africa markets. As Brand Manager JDFOB, this person must be a dynamic, creative, collaborative &, inclusive marketer who is excited by the opportunity to step change JDFOB brand growth. A courageous brand builder who thinks strategically while simultaneously managing flawless execution, and translates insights into action will be successful and fulfilled by this role.

The role is responsible for managing the JDFOB for Southern Africa, consisting of:

• Jack Daniels Old No. 7
• Jack Daniels Flavours
• Jack Daniels Single Barrel
• Gentleman Jack, and
• Jack Daniels RTDs*

The role is responsible for leading the JDFOB across Southern Africa, collaborating closely with our partners to deliver volume, value & brand health metric growth across the JD portfolio and, ahead of competitors in the Southern Africa territory.

What You Can Expect

• Southern Africa Brand Strategy:

Working with Regional Marketing Manager to set & refine the long term JDFOB brand strategy for Southern Africa

Working with Regional Marketing Manager to deliver investment plans to drive profitable JDFOB growth, underpinned by:

A deep understanding of consumer insights

Category context, competitor brand performance & activity

Measurement & evaluation, enabling acceleration or optimization of investment

Being a key proponent of the Brown-Forman Brand Growth Framework, internally & externally (agencies & distributor)

Ensuring alignment & compliance with Global brand strategies, partnerships & priorities

• Southern Africa portfolio development:

Support the Regional Marketing Manager, regularly assessing & evaluating the existing JDFOB and future portfolio evolution needs

Working with Finance & Regional Marketing Manager, support the pricing strategy across JDFOB, ensuring compliance with global guidance

• Brand planning:

Lead the brand planning process across the JDFOB, working with RGBC brand managers, ensuring delivery of these plans in line with B-F planning cycle parameters

Ensure process is collaborative & inclusive with internal cross-functions & distribution partner

Support Regional Marketing Manager in identifying resources & tools necessary for brilliant execution across markets

Ensure robust measurement & evaluation of marketing activities, leveraging/ requesting the tools necessary to support this

Work collaboratively with Regional Marketing Manager, Area Manager & distributor partner to ensure synergy between brand plans, country plans & commercial activities

• Measurement, Evaluation & Tracking

Be a key proponent for a measurement & evaluation culture within B-F, consistently assessing all JDFOB marketing activities and, determining opportunities for improvement or acceleration

Support in building a culture that is constantly aware of category, consumer & channel trends, ensuring our business is informed & empowered to make decisions in response to these.

Fluent in assessing, diagnosing & reporting marketing & commercial data

Support in championing competitor activity monitoring, with rest of marketing team & distributor partner, ensuring competitor activities are tracked & reported, equipping B-F SA to respond in an appropriate & timeously manner

• People management (indirect):

Through strong collaboration with Regional Marketing Manager, Area Manager & RGBC, provide clear direction and objectives, managing execution & implementation priorities for the region

Clear & inclusive communication - Be able to communicate & collaborate with all levels of B-F employees, locally & globally

Be a valued contributor to our Tribe Africa culture and, an advocate for B-Fs Diversity & Inclusion (D&I) agenda

• Agency Management:

Support the Regional Marketing Manager in deploying agency services to deliver effective and efficient marketing services to increase JDFOB performance & brand health metrics

Manage contracts and agency relationships, performance, pitching and agency selection where necessary, ensuring fair & constructive assessment of partners, fostering the delivery of more effective marketing activities.

Champion brilliant briefing, ensuring all JDFOB briefs (media, research, creative & bespoke projects) embody our BFBGF, are clear, well written and inspiring.

Working with IMC, foster strong collaboration between Creative & Media agencies.

Working with our global brand teams, be a proponent of building strong relationships between our local agency partners and global agency partners

• Marketing coverage:

South Africa, Zimbabwe, Lesotho, Eswatini, Mozambique, Botswana, Namibia, Malawi

What You Bring To The Table

Honours Degree (NQF 8) in Business, Marketing, or similar discipline or equivalent expereince

Consumer brand management experience

Sound financial acumen with understanding of P&Ls

Sound understanding of market, category & consumer data

Experience Working Across Multiple Markets In Preferred

Experience working in large FMCG or alcoholic beverage industry preferred

Experience working on global brands & with global brand teams is desired

Nothing Better in the Market

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce .

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Emerging International Division

City: Cape Town

State

Country: ZAF

Req ID: JR-00006542