JOB DESCRIPTION
Development of Foschini brand strategy & CI implementation
- Work with the Marketing Manager in developing and executing the brand strategy
- Responsible for aligning the integrated marketing calendar
- Develop, drive and ensure implementation of brand strategy
- Drive the marketing of the main Foschini strategic levers
- Drive key partner relationships
- Initiating brand building projects
- Effectively monitor progress of processes and tasks
- Implement & enforce CI for customer facing Foschini brand
- Participate in the develop of strategy & communication plan
- Manage the brand identity consistently through all communication channels
- Identify opportunities for brand co-ops
- Events / Events Management and Sponsorships
- Continue to build on the success of existing brand campaigns
- Identify & drive new cross-brand campaign opportunities
- Drive collaboration with brands, Bash, TFG Rewards and other stakeholders
- Deliver integrated campaigns
- Analysis of competitors, promotional landscape and campaign reviews
- Monitor the retail landscape & identify opportunities
- Research of marketing trends, specifically in the digital portfolio, popular culture & relevant events
- Manage client communication activity
- Manage agency/ supplier relationship, briefs & communication
- Share brand vision and identity with the team & stakeholders
- Responsible for the management of allocated budget
- Effectively use allocated funds to ensure maximum exposure for the brand
- Control the budget through invoice sign off and loading
- Tertiary degree or 3-year diploma in Marketing/ Brand Management/ Digital Marketing or similar is essential.
- 2 4 years experience
- Proficient in Word, Excel and PowerPoint
- Strong understanding of brand management, consumer behaviour and relevant culture.
- Strategic thinker, be able to identify opportunities, unpack insights and interpret data to support the brands strategic objections.
- The ability to keep abreast of content and consumer trends and advancements in technology.
- Excellent communication skills including written and verbal communication.
- Have the ability to persuade and influence
- Solutions based, innovative and organized with a curious mind
- Project management: attention to detail and excellent time management
- Retail industry intelligence knowledge would be a plus
- Experience of retail marketing would also be a bonus
- Action Oriented - readily takes on new challenges and opportunities with a sense of urgency and eagerness
- Communicates Effectively - conveys information and communicates ideas in a clear, concise and impactful manner
- Courage - confronts and tackles challenging situations with courage
- Decision Quality - consistently makes timely, well-rounded and informed decisions
- Ensures Accountability - takes accountability and ensures others are held to account on agreed upon performance targets
- Manages Complexity - interprets and simplifies complex and contradictory information when resolving organisational problems
- Plans and Aligns - develops plans and prioritises initiatives that align to the organisational goals and objectives
- Tech Savvy - leverages new technology to enhance productivity, improve problem solving, and support business growth
