This role leads brand building for the Jack Daniels Family of Brands (JDFOB) across all Southern Africa markets. As Brand Manager JDFOB, this person must be a dynamic, creative, collaborative &, inclusive marketer who is excited by the opportunity to step change JDFOB brand growth. A courageous brand builder who thinks strategically while simultaneously managing flawless execution, and translates insights into action will be successful and fulfilled by this role.
What You Can Expect
The role is responsible for managing the JDFOB for South Africa, consisting of:
- Jack Daniels Old No. 7
- Jack Daniels Flavours
- Jack Daniels Single Barrel
- Gentleman Jack, and
- Jack Daniels RTDs*
South Africa Brand Strategy
- Working with Regional Marketing Manager to set & refine the long term JDFOB brand strategy for South Africa
- Working with Regional Marketing Manager to deliver investment plans to drive profitable JDFOB growth, underpinned by:
- A deep understanding of consumer insights
- Category context, competitor brand performance & activity
- Measurement & evaluation, enabling acceleration or optimization of investment
- Being a key proponent of the Brown-Forman Brand Growth Framework, internally & externally (agencies & distributor)
- Ensuring alignment & compliance with Global brand strategies, partnerships & priorities
- South Africa portfolio development:
- Support the Regional Marketing Manager, regularly assessing & evaluating the existing JDFOB and future portfolio evolution needs
- Working with Finance & Regional Marketing Manager, support the pricing strategy across JDFOB, ensuring compliance with global guidance
- Lead the brand planning process across the JDFOB, working with RGBC brand managers, ensuring delivery of these plans in line with B-F planning cycle parameters
- Ensure process is collaborative & inclusive with internal cross-functions & distribution partner
- Support Regional Marketing Manager in identifying resources & tools necessary for brilliant execution across markets
- Ensure robust measurement & evaluation of marketing activities, leveraging/ requesting the tools necessary to support this
- Work collaboratively with Regional Marketing Manager, Area Manager & distributor partner to ensure synergy between brand plans, country plans & commercial activities
- Measurement, Evaluation & Tracking
- Be a key proponent for a measurement & evaluation culture within B-F, consistently assessing all JDFOB marketing activities and, determining opportunities for improvement or acceleration
- Support in building a culture that is constantly aware of category, consumer & channel trends, ensuring our business is informed & empowered to make decisions in response to these.
- Fluent in assessing, diagnosing & reporting marketing & commercial data
- Support in championing competitor activity monitoring, with rest of marketing team & distributor partner, ensuring competitor activities are tracked & reported, equipping B-F SA to respond in an appropriate & timeously manner
- Through strong collaboration with Regional Marketing Manager, Area Manager & RGBC, provide clear direction and objectives, managing execution & implementation priorities for the region
- Clear & inclusive communication - Be able to communicate & collaborate with all levels of B-F employees, locally & globally, as well as with RGBC
- Support the Regional Marketing Manager in deploying agency services to deliver effective and efficient marketing services to increase JDFOB performance & brand health metrics
- Manage contracts and agency relationships, performance, pitching and agency selection where necessary, ensuring fair & constructive assessment of partners, fostering the delivery of more effective marketing activities.
- Champion brilliant briefing, ensuring all JDFOB briefs (media, research, creative & bespoke projects) embody our BFBGF, are clear, well written and inspiring.
- Foster strong collaboration between Creative & Media agency partners.
- Working with our global brand teams, be a proponent of building strong relationships between our local agency partners and global agency partners
- Marketing coverage:
What You Bring To The Table
- Demonstrable marketing experience either at an ABM or BM level
- Sound financial acumen with understanding of P&Ls
- Sound understanding of market, category & consumer data
- Experience working across multiple markets in preferred
- Experience working in large FMCG or alcoholic beverage industry preferred
- Experience working on global brands & with global brand teams is desired
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
What We Offer
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
\#jackdaniels
Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
Business Area: Europe, Africa, APAC Division
Function: Marketing
City
Cape Town
State
Country: ZAF
Req ID: JR-00008879
