- Middle level to Senior level Management Position|Listed Professional Business Services Business
Our client is a listed South African JSE business services specifically within the education services.
Job Description
The incumbent will be responsible for the folloeing:
Brand Marketing Strategy
- Develop and implement a brand marketing strategy
- Develop and implement a marketing and communications, media and advertising strategy annually, aligned with the brand strategy
- Prepare budget plan, annually and monitors and controls expenditure against it
- Manage the interface with the Schools Central Marketing Hub for the provision of PR and Digital marketing services to the brand ensuring there is timeous delivery of quality services
- Compile and update the Brand manual and oversees its implementation, as appropriate
- Participate in on-boarding and/or due diligence for new schools including developing communication strategies for acquisitions
- Provide marketing training/ education for Principals, PAs and Admissions staff, as necessary
- Develop and implement a sales strategy for the brand
- Set sales targets as agreed with Brand MD and Principals communicate these to Admissions staff and School Marketers
- Devise plans to achieve sales targets, monitor these and follow up where performance is lagging
- Track leads identified and conversion rates. Gather information regarding students that enquire but enrol elsewhere
- Ensure applications are received and processed timeously
- Arrange for sales training of School Marketers and Admissions staff, as required
We are looking for the following:
- Relevant Bachelors Degree
- Ideally in Marketing Management
- Own vehicle as there will be alot of travel within Gauteng
- Proven ability to manage others
- Minimum of 3 years in management experience(non negotiable)
- Atleast 5 direct reports(non negotiable)
- Sales & Marketing Strategic experience
- Must be South African
Market Related Package
Contact: Amelia Jacob
Quote job ref: JN-052023-6040160
