Job Location : Eastern Cape, Port ElizabethDeadline : June 15, 2025Quick Recommended Links
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- Assist the Marketing Manager to develop and implement a marketing strategy for the station or business unit.
- Plan campaigns, launch, and maintain a sustainable brand marketing programme by identifying and analysing audience segments, key areas and opportunities thereof.
- Keeping abreast of all content plans from channel suppliers and station teams, in order to collate programming highlights for marketing purposes.
- Continuous monitoring of competitor activity to ensure station Marketing strategy adapts to changing business environment.
- Assist Marketing Manager with development and implementation of product marketing plans, focusing on Through-the-Line aspect of campaign roll-out.
- Liaise with On-Air teams and Digital specialists, as well as external agencies, to create briefs, conceptualize and implement different phases of station projects/campaigns.
- Leverage relevant content to create engagement opportunities with the consumers to drive Product Uptake and grow digital communities.
- Oversee activations and campaigns: continued tracking of actual spend against budget and informing managers timeously of potential over-spend and risks.
- Presentation of post campaign reports and budget reconciliations to management on all brand activities.
- Provide constant feedback, reports and presentations of all marketing campaigns.
- Source and analyse digital statistics for specific campaigns, for client and stakeholder feedback purposes.
- Execution of marketing plans, promotions and additional activities in coordination
- Assisting with the analyses of marketing data, including campaign results, conversion rates, and online traffic in order to improve future marketing strategies and campaigns.
- Develop PR, Communication and branding plans for all station/brand activations in line with stations events calendar and strategy.
- Monitor and report on the operational risk and compliance matters.
- Implement internal control measures to ensure good governance ensure all events are insured with internal Insurance department.
- Ensure contracts and/or trade exchange documentation are completed and signed ahead of any event or campaign starting.
- Manage financial risks to protect organisational integrity, create value, prevent financial loss and ensure compliance with applicable policies and legislation
- Liaise and sustain rapport with all media players.
- Interact with station service providers and ensure alignment to specific marketing strategy.
- Manage, maintain and expand customer relationships, exploiting specific needs and anticipating new opportunities.
- Champion the business partner relationship constantly seeking out ways of adding further value to the business through collaboration, coaching, education and appreciation of the business priorities.
- Creating value in each customer interaction and focusing on the total customer experience.
- Customer queries/ complaints resolved in accordance with service standards and SLAs.
- Effective briefing and communication with departmental and other station staff for successful execution of projects.
- Individual coaching, counseling and mentoring conducted on an ongoing basis to meet performance needs.
- Effective and efficient utilization of team members in accordance with production requirements to ensure delivery.
- 3 Year IMM diploma or equivalent marketing qualification (NQF level 6)
- Digital Marketing Qualification
- Experience in broadcast media environment
- 3-5 years experience of the major marketing disciplines required: brand planning, digital marketing, advertising, media planning etc.
- Online campaign management
- Multi-platform campaign management
- Media planning and advertising principles
- PFMA principles
- Supply chain processes
- Events planning and execution
- Social Media engagement
- Budget planning and management
- Marketing Management
- Planning and Organising of resources and information
- Report writing and record keeping
- Project Management
- Media / Advertising / Branding jobs
