Campaign Management, Campaigns, Ad Serving, Digital Marketing, Email Marketing, Political Campaigns, Attention to Detail, Copywriting
Job description
The IDM Group has a new opportunity for a Campaign Coordinator to join the Marketing Department (specifically in Team Brand).
This candidate will be responsible for direct marketing campaigns which include SMS and email marketing executed from the digital Marketing Campaign Management Systems.
Key responsibilities:
- Load daily campaigns as per campaign schedule and in the selected Campaign Management System.
- Work with CMS template builders and HTML designs and coding to create and update email creatives.
- Ensure that daily campaigns are loaded correctly and sent out on time.
- Assist the marketing department with optimising lead generation and conversions through consistently monitoring copy and creative performance as well as other relevant performance metrics.
- Ensure all campaigns are on-brand and apply the correct Corporate Identity.
- Proactively liaise with Team Brand on new copy or copy changes and ensure that creatives are up to the standard.
- Report on campaign results and identify trends and gaps which can be improved.
- Assist with testing, optimising and applying learnings by using our different content systems for our different channels.
- Liaising with internal stakeholders on campaign executions, and report on the results accordingly to collate the learnings.
- Review new technologies and keep the business at the forefront of new developments in marketing campaigns (especially direct marketing through SMS & Email campaigns).
- Some experience with campaigning
- Highly organised with excellent attention to detail
- Excellent copywriting skills
- Excellent communication skills
- Team player
- Good time management with the ability to meet all tight deadlines
- Friendly disposition
- Enthusiasm
- Able to self-start when needed
- Ability to work in a fast-paced environment
Requirements:
- Diploma or Degree in Marketing advantageous.
- 2 years + proven experience in executing marketing campaigns from Campaign Management Systems.
- Strong understanding of current online marketing concepts, strategy and best practice.
- Previous experience in a similar role.
