My client a leading fashion retailer in Cape Town is seeking to appoint an experienced Campaign Specialist to join their Marketing team.
Key Responsibilities
- Translating business needs and implementing workflow
- Translation of the CFE and Commercial promo grids into a DM promo calendar
- Ensuring documentation of all campaigns according to the DM workflow process
- Investigating & recommending opportunities to leverage data to enhance campaign reach and effectiveness
- Assisting in concept development of sales driving & brand reputation enhancing campaigns
- Using post-campaign analysis to inform decision making for optimal reach and conversion.
- Briefing, trafficking, and managing DM creative assets
- Managing the Creative process from end-to -end
- Managing the Selection process end-to-end
- Providing the Design Team with messaging/ creative recommendations based off customer insights, historical campaign performance, etc.
- Implementation of DM processes and management for continuous optimisation and streamlining
- Onboarding of new CRM agencies.
- Optimally manage monthly usage of allocated DM budget for creative assets and campaign deployment.
- Segmentation, selection and execution of campaigns
- Manage the segmentation and campaign data selection.
- Manage testing strategy as per campaign
- Build data selection workflows in deployment platform
- Manage data integrity alongside The Company D&A in line with POPIA requirements.
- Build workflow selection templates and DM deliveries and manage maintenance of these for optimal run times.
- Plan DM deployment volumes according to allocated budget
- Build SMS landing pages on SMS portal
- Overseeing the implementation/execution of campaigns through the campaign management system
- Managing the SMS and Email budget
- Ensuring consistency of messaging across Digital channels
- Managing the creation and approval of special campaign elements with Agency & internal Design Team
- Best in class
- Ensure the business is kept up to date with new trends, measurement, best practice, benchmarking and tools, and that these (where relevant) are included in the business plans.
- Reporting
- Oversee the analysis of campaigns/analyse the campaigns in APT and adobe.
- Design and deliver a comprehensive, easily read "DM Management Report" for all the Companys DM, ensuring D&A and other Company businesses are aligned in how reporting is done.
- Present a summary at quarterly and/or seasonal PCAs
- Include a DM ROI summary in the company Management Report
- Knowledge of retail marketing principles
- Customer Data and basic data management principles
- Campaign/ project management principles
- An appreciation and passion for memorable customer engagement through leveraging offers and content
- A solid understanding of CRM across various touchpoints
- A keen interest in data and its ability to inform strategies and plans
- Outstanding numeric and analytical skills
- Experience in marketing and communication
- Solutions-oriented, can-do attitude and high energy
- Highly organized and efficient, whilst being flexible and versatile
- Exceptional English writing skills, with strong attention to detail
- Tech savvy with an inquisitive mind
- Meticulous attention to detail
- Confident, with very strong interpersonal; communication skills and a proven ability to build productive relationships quickly
- An enthusiasm for online commerce
- A minimum of 3 years' relevant experience gained in a direct marketing / CRM environment.
- Experience in Adobe Campaign manager or similar tool and/or HTML
- Experience within an online commerce and/or a digital environment, as well as knowledge of store credit products
- Experience in campaign or project management
Required:
National Diploma in Marketing or similar.
Preferred
Bachelors Degree in Marketing or similar.
- QUESTIONS
- How many years of relevant Marketing experience do you have?
- What is your highest qualification?
- What is your salary expectation monthly cost to company?
- 4.What is your current monthly total cost to company?
- What is your availability?
- Has your employment ever been terminated by any company for any reason? If so, please provide details
- Have you ever resigned from any company/workplace pending an enquiry or during an investigation into allegations of misconduct? If yes, please provide details.
- Have you ever been arrested or found guilty of any criminal offences? If yes, please provide details.
Desired Skills
- Campaign
- 1 to 2 years
- Grade 12 / Matric
