Qualification: Post Matric Qualification i.e. Bachelor's Degree/IMM Diploma
Experience: Minimum 5 Years experience in Marketing with 2 Years in another Function ideally Sales , with demonstrated direct reports/ people management experience
Closing Date: 18 June 2025
Position Summary
With a history spanning over 150 years, Nestl didnt become the worlds leading food and beverages brand by chance. Perfection is at the heart of what we do and our people are always looking for the next big idea to cement our status. Were now looking for a Category Marketing Manager within our Beverages division in Bryanston , working on all NESCAFE and Starbucks at home brands
The Category Marketing Manager for coffee leads the strategic marketing plan for all coffee segments , from strategy to execution with a focus on delivering brand kpi`s, products mix, target market segmentation, promotions and advertising, new product development and project management, as well as recommend the activities to the sales team in order to achieve marketing objective.
Responsibilities
- Work with agencies (Advertising, Media, PR and media Event agency) and other departments to execute all aspect of marketing activities.
- Develop marketing strategy for all coffee brands in line with company objectives.
- Creation and publication of all marketing material in line with marketing plans
- Work collaboratively to execute large scale coffee projects- across functions and regions
- Work with internal and external customers, Online and PR to execute marketing activities through owned and paid media channels
- Monitor and report on effectiveness of marketing communications.
- Work with sales & trade marketing to identify programming to generate incremental sales and /or profitability
- Work collaboratively with operations/sourcing to identify and develop productivity initiatives
- Oversee the production of TVC, newspaper and magazine advertisements, road shows and liaising with art designers and media buyers
- Analyzes current performance, trends, market conditions and other contributing factors and provide adequate protection through the distribution system in a cost-effective manner
- Lead and develop a high performing team of marketeers
- Lead Strong collaborative work across functions and regions
- Lead brand price pack architecture and positioning decisions
- Minimum 5 Years experience in Marketing with 2 Years in another Function ideally Sales at Nestl or equivalent
- FMCG Experience in leading and managing high performing cross functional teams
- Post Matric Qualification i.e., Bachelor's Degree/IMM Diploma
- Demonstrated ability in working in complex categories
