Posted on: 22 February 2023
ID 852685

Commercial Channel Strategy Senior Manager, Africa OU

Our vision is loved brands, done sustainably, for a better shared future. We strive to provide cutting-edge excellence in ingredients, innovation, design, and marketing. This role serves as the lead in the organization between the category/brand teams and commercial operating teams to communicate initiatives to bottlers and customer teams. The successful candidate should be able to demonstrate, relationship building and leadership capabilities while working across multiple channels

What Youll Do For Us
  • Represents the total Trademark commercial perspective in all discussions/decisions across bottler network and communicates initiatives to bottlers and customer teams.
  • Ensure representation of channel needs and proper translation of brand strategies across retail & foodservice channels.
  • Partners with brand team to ensure commercial leadership organization serves as a single source of direction delivering and transformation brand strategies into actionable plans.
  • Responsible for the development, implementation, and achievement of annual commercial business plan.
  • Align channel input on price/pack architecture and ensure channel coherency and directs and stewards commercial development of all new item introductions
  • Lead collaboration with Revenue Growth Management functions to develop tools and tracking for sales teams to ensure maximization of revenue and gross profit.
  • Support category/brand teams in determining program budget, manages the program allocations across channels/customers and re-allocates funding based on performance.
  • Supports Commercial Leadership category strategic planning and performance management.
  • Lead development of tools and tracking to ensure profitable growth across the portfolio.
  • Partners with product/package leads in creation of brand/ package launch decks/PAGS for delivery to channel planning and sales teams for use in the market
Qualifications & Requirements
  • Bachelors degree in Marketing, Business, or another related field.
  • 5-7 years of experience, preferably in the consumer goods/beverages industry
  • Leadership and experience working across multiple channels e.g., large store, small store, and Foodservice/On Premise channels.
  • Experience in brand and category management, coordinating pricing and promotions, and customer and sales.
  • Demonstrates strong business acumen through the ability to create a 1-3-year business plan for brand/category and a path to achieve that vision, anticipating future trends and needs in the marketplace and business; demonstrates innovation/creativity
  • Demonstrate the ability to effectively communicate and build relationships at all organizational levels; communicates long-term vision and shorter-term opportunities through clear & simple messages.
  • People leadership/management specifically, managing virtual teams and influencing multiple stakeholders with different priorities.
  • Strong track record of leadership across cross-functional teams
What We Can Do For You
  • Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter.
  • Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
  • Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.
SkillsBusiness Planning; Promotional Strategies; Shopper Marketing; Category Management; organization; Marketing Strategies; Sales; Organizational Leadership; Communication; Strategy Development; People Management; Sales Training Programs; Influence; Influencing; Teamwork; Customer Satisfaction; Leadership; Customer Experience (CX); Trade Marketing; Brand Strategy; Marketing Campaigns; Integrated Marketing; Sales Analysis; Channels Strategy; Project Management; Competitive Market Analysis; System Economics; E-Commerce

Our Purpose And Growth Culture

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to whats possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors curious, empowered, inclusive and agile and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.

R-84454

Occupation:
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