Digital Content Creator

Digital Content Creator Media/Marketing/Sales

Cape Town - Western Cape

ENVIRONMENT:

IF you love what you do, you're always looking for better solutions and not afraid to take a few risks to make something absolutely great, then a growing provider of innovative Search Engine Marketing Solutions wants you to be its next Digital Content Creator. You will collaborate with diverse teams to produce new content for existing and/or new web properties, develop & delivery video, imagery and text to improve site ranking and authority while ensuring consistency in content quality and tone of voice. You will require a suitable Bachelor's Degree & MUST-HAVE proven experience with professional writing, proper grammar and spelling, prior work experience in a SEO-related role with a solid understanding of principles of creating content for maximizing SEO. You must also be comfortable using Adobe Photoshop, Premiere Pro, Express, XD, Rush & have previous experience writing video scripts.

DUTIES:

• Collaborate with various teams to produce new content for existing and/or new web properties.
• Develop and deliver different content elements (video, imagery, text) to improve site ranking and authority.
• Create and manage content sprints with measurable results with Agile methodology.
• Review and edit content copy created by others, ensuring consistency in quality and tone of voice.
• Update, optimize, improve existing evergreen content.
• Produce marketing copy for multiple web properties.
• Collaborate and follow best practices to craft the best possible SEO pages for websites.
• Perform competitive analysis to identify gaps in content, and plan content to fill those gaps.
• Create multimedia content using Adobe Suite and/or other software.

REQUIREMENTS:

Qualifications -

• Bachelor's Degree or proven experience directly in the field.

Experience/Skills -

• Previous experience in an SEO-related role, understanding principles of creating content for maximizing SEO.
• Previous experience working in online marketing.
• Proven experience with professional writing; proper grammar and spelling is a MUST.
• Comfortable using Adobe Photoshop, Premiere Pro, Express, XD, Rush.
• Previous experience writing video scripts.

Strong consideration will be given to candidates who also offer the following -

• Understand the concept of "User Intent" and how to satisfy it in the digital space.
• Experience with tools such as Google Analytics, Search Console and SEMrush.
• Ability to learn new markets quickly, comfortable dealing with fast-paced environments.
• An affinity for iGaming.
• Experience with WordPress CMS.

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