The Intermediate Content Writer is a crucial voice within the Crash, responsible for crafting compelling, high-quality written content that transforms audiences and amplifies Rhino Africa's strategic stewardship of the African travel narrative.
You will be expected to protect and project the bold, human, and slightly unhinged Rhino Africa brand voice, ensuring every word seamlessly aligns luxury travel with meaningful impact. You'll leverage skills in storytelling and AI-driven efficiency to act as a wilderness guide, interpreting the wild for guests and passionately communicating our legacy of conservation and community upliftment across all channels. The goal is content that not only informs but engages the senses and leaves the audience calmer, braver, and more alive.
What Youll Do
- Produce polished, well-researched written content (e.g., blogs, website copy, CRM) that requires minimal amendments.
- Maintain a clear, coherent, and distinct Rhino Africa brand voice and style.
- Consistently integrate messaging that highlights Rhino Africa's commitment to responsible tourism and sustainable travel in Africa.
- Deliver engaging, accurate, and insightful original written content that meets deadlines for key channels like blogs and email campaigns.
- Skillfully adapt content structure, tone, and complexity to suit diverse formats (e.g., long-form guides, email newsletters, PR materials).
- Integrate and maintain new AI-driven content tools to enhance creation efficiency.
- Adhere strictly to established content creation and approval workflows. Proactively seek and implement feedback to continuously improve writing quality. Actively contribute to the improvement of AI tools by maintaining prompting standards and making recommendations. Refine AI-generated outputs to ensure consistent adherence to brand voice and editorial quality.
- Conduct continual research into the African travel and tourism landscape to identify new developments, industry news, and emerging trends. Demonstrate successful application of best practice standards regarding grammar, structure, readability, and basic SEO/GEO optimisation.
- Diploma or Degree in Journalism, Communication, or Writing.
- 3 years of relevant work experience.
- Creativity, attention to detail, reliability, and deadline-driven.
- An exceptional command of the English language, with outstanding copy editing and writing skills.
- A creative, detail-oriented, and deadline-driven individual with a genuine passion for Africa and responsible tourism.
- Be part of a purpose-driven company shaping African travel, where Impact is why we exist, focusing on uplifting communities and protecting wildlife.
- Work with a passionate, experienced team that embraces Innovation to reimagine how we work.
- Contribute to a strong, client-centric culture where human connection thrives even in an AI-driven world.
- Join our Rhino Crash where we value diverse perspectives and foster an environment where everyone is encouraged to speak up to enrich our collective growth.
- Have the opportunity to be part of making dreams come true for our guests and leave a positive, lasting legacy on Africa.
- Earn an attractive basic salary, pension fund contribution and 20 days of paid vacation per year;
- When on-site, carry out your craft in gorgeous offices in the heart of Cape Town - the world's most beautiful city;
- Collaborate with a diverse and talented high-performance team.
- Only shortlisted candidates will be contacted.
- A full Job Description will be shared with candidates who progress to the interview stage.
Apply now to be part of something extraordinary.
