Content Writer

Who We Are

At EcomExperts, we are trailblazers in the Australian digital marketing landscape, experiencing remarkable growth throughout 2023 and 2024. Our mission is to convert business potential into tangible results, making a positive impact on our clients and team members alikeall within a fun and flexible work environment.

Our commitment to SEO excellence is not just a promise; its demonstrated by our stats:

• Client Portfolio: Over 50+ diverse clients across various industries, including notable names like NRMA, Rixo, and Clearly, have entrusted their growth journeys to us.
• Retention Rate: An industry-leading retention rate of 95%, showcasing our ability to consistently deliver value and exceed expectations.
• Average Growth in Client Revenue: Clients experience an average revenue growth of 300% within the first year of partnership, underlining our effectiveness in driving profitable results.

Copywriter Responsibilities

As a Content Writer at EcomExperts, you will play a pivotal role in crafting and optimizing SEO-driven content that drives our clients' success. You will collaborate closely with our Editor and Content Manager to ensure all content meets our high standards and strategic objectives.

• Reports To: SEO Manager, Operations Manager
• Collaborates with: Editor and Content Coordinator

Key Responsibilities

Content Creation & Optimization:

• Develop high-quality, SEO-optimized blog posts, articles, and other digital content tailored to diverse client needs.
• Optimize existing content to improve search engine rankings and enhance user engagement using AI tools.

Collaboration

• Work alongside the Editor to refine and polish content, ensuring clarity, coherence, and adherence to brand voice.
• Partner with the Content Manager to align content strategies with overall marketing goals and client objectives.

Research & Strategy

• Conduct in-depth research on industry trends, target audiences, and competitive landscapes to inform content strategies.
• Utilize higher-order SEO concepts such as Topical Authority and Semantic SEO to enhance content effectiveness.

Quality Assurance

• Ensure all content is accurate, well-researched, and free of errors.
• Maintain consistency in tone, style, and messaging across all content pieces.

Performance Monitoring

• Analyze content performance using tools like Google Search Console and Semrush/AHREFs.
• Implement data-driven improvements to boost organic traffic and lead generation.

Experience

About You

• Proven experience in SEO content creation, preferably within a digital marketing agency.
• Proficiency in using AI tools (e.g., ChatGPT) for content generation and optimization (first draft created with AI - from there it's all you!)

Skills

• Exceptional English writing and editing skills with a keen eye for detail.
• Up-to-date knowledge of SEO best practices and algorithm changes.
• Understanding of advanced SEO concepts like Topical Authority and Semantic SEO is highly desirable.

Attributes

• Strong collaborative spirit, with the ability to work effectively with editors and content managers.
• Analytical mindset with the ability to interpret data and derive actionable insights.
• Creative thinker who can produce engaging and innovative content ideas.

Success Metrics

• Organic Growth: Demonstrated increase in organic traffic and lead generation through content efforts.
• Timeliness: Consistently meeting content production and delivery deadlines.
• Client Satisfaction: Achieving high client satisfaction by accurately reflecting their tone of voice and meeting their content needs.

Tools Mastery

• SEO Tools: Google Search Console, Semrush, AHREFs
• AI Tools: ChatGPT, Perplexity (for research)
• Content Management Systems: Experience with CMS platforms is a plus

Why EcomExperts?

• Remote Work: Enjoy the flexibility of working fully remote from the comfort of your home.
• Empowerment: We encourage your ideas, initiatives, and feedback to foster a collaborative environment.
• Continuous Learning: Participate in regular knowledge-sharing sessions to expand your marketing expertise.
• Career Growth: Access personal development and career advancement opportunities within a rapidly growing company.
• Fun Environment: Be part of a team that values a fun and supportive workplace culture.

Applying for this role

• Please submit your resume and a cover letter detailing how you used AI tools to drive positive SEO and organic results. Details of the results you have driven will be viewed favourably.
• After considering your resume, we will provide you with a brief video interview to gauge your skill levels in the areas we have mentioned above.