Copywriter

Work Location:

180 Garsfontein Road, Ashlea Gardens, Pretoria

Remote Working

2 days work-from-home in line with Company Policy (only applicable after probation is successfully passed)

Job Purpose

Responsible for producing copy that is engaging, clear and accurate for marketing material and advertising channels, including but not limited to: websites; emails; print ads; digital ads; social media and catalogs.

Minimum Education (essential)

Diploma in Languages / Journalism

Minimum Education (desirable)

Degree in Languages / Journalism

Minimum Applicable Experience (years)

5 years

Required Nature Of Experience

• Copywriting
• Digital campaign idea/copy development
• B2C marketing
• Proofreading
• Editing
• Administration

Skills And Knowledge (essential)

• English first language
• Proficient in Microsoft Suite / Google Suite
• Excellent writing skills
• Excellent ad/campaign writing skills
• Editing/proofing
• Experience developing copy for US market a plus

Other:

• SEM Rush
• Grammarly
• Copyscape
• Read-able
• Google Drive
• Chat GPT

Essential Competencies:

• Embracing Change
• Developing Expertise
• Checking Things
• Documenting Facts
• Producing Output
• Meeting Timescales
• Managing Tasks
• Taking Action

Important Competencies:

• Challenging Ideas
• Inviting Feedback
• Adopting Practical Approaches
• Upholding Standards
• Pursuing Goals
• Showing Composure
• Examining Information
• Following Procedures
• Thinking Positively
• Interpreting Data

Copywriting 75%

• Update and maintain Communications Guide.
• Conduct keyword research.
• Update and maintain drip campaign content.
• Ensure high quality of emails.
• Monitor accuracy of emails and edit/update accordingly.
• Send emails to the Communications Lead for approval.

Create copy for ad campaigns and marketing campaigns.

• Liaise with the design team timeously to create artwork.

Write compelling and high-quality website content.Write evergreen articles for the Lexie Hearing and Go Hearing blogs.Optimize existing blog articles for relevance.Newsletters 15%

• Draft newsletters for weekly release.
• Upload newsletters to Mailchimp and incorporate appropriate artwork.
• Send out newsletters every Friday.

Lexie Blog 10%

• Maintain Lexie Blog.
• Ensure articles are up to date and optimized.
• Upload articles.

QMS

• Ensure that QMS guidelines are adhered to.
• Ensure that all supporting documents are kept to date.
• Ensure that all processes are kept relevant.

This job description is not a definitive or exhaustive list of responsibilities and is subject to change depending on changing business requirements. Employees will be consulted on any changes. Employees performance will be reviewed based on the agreed upon objectives.