Country Manager

Dreaming big is in our DNA. Its who we are as a company. Its our culture. Its our heritage. And more than ever, its our future. A future where were always looking forward. Always serving up new ways to meet lifes moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together when we combine your strengths with ours is unstoppable. Are you ready to join a team that dreams as big as you do?

The Key Purpose of this role is to execute and manage AB InBev companys long and short-term business strategies in line with AB InBev structure, policies, and company culture, drive business expansion across functions, lead the management team and own the responsibility for the country P&L, while guiding (distribution partner) sales teams and building sustainable competitiveness for achieving volume growth, market share growth, and AB InBevs brand power.

Key Roles & Responsibilities:

• Lead, manage and deliver on KPI's through AB InBev's Global Governance implementation
• Develop and implement the companys business plan to meet and exceed targets
• Formulate, monitor, execute and interpret the country P&L, budgets, operating expenses, and capital investments.
• Develop and execute short and long-term Revenue Growth Management strategies
• Lead the country management team and facilitate integration and communication between all functions within the business
• Mentor direct and indirect reports, especially regarding our values and vision
• Liaise with and deliver on required reporting to Expansion Head Office and AB InBevs Commercial Strategy Office

Act as the Head of the Commercial/Sales function which includes:

• Develop and implement the Route to Market strategy and work across the regions to develop and execute channel and promotional execution strategies
• Grow team capabilities to manage and develop national and regional account customers
• Build superior knowledge and understanding of the market including shoppers, consumers, customers, categories, and competitors
• Manage and implement sales trackers, targets and incentives
• Network effectively with local clients and develop strong professional relationships
• Build strong relationships with local key stakeholders including but not limited to the government, media and surrounding medium to large businesses
• Provide commercial inputs into the business S&OP process, create company LE

Develop strategic business plans

• Compile quarterly operational sales plan in relation to the 3-year business plan
• Develop annual Commercial Plan
• Determine annual budget requirements
• Provide merchandising and signage support
• Establish sound business relationships
• Achieve predetermined sales volume and market share targets
• Maintain product quality
• Comply with AB InBevs credit policy

In Trade Execution

• Implement annual Commercial Plan
• Manage general fridge placement & asset verification
• Coordinate/execute draught plan / listing underperformers & removal of underperformers
• Coordinate/execute BTL plan
• Coordinate/execute KA promotional plans in Trade
• Coordinate/execute promotional planning & Implementation monitoring
• Coordinate/execute Signage plan
• Conduct Trade Audits: Weekly (measuring team's impact in the trade)
• Define and execute the Pricing Strategy

Opportunity Assessment

• Drive to exceed quotas within assigned territory while supporting overall strategic growth objectives and budgets
• Prepare action plans and schedule to identify specific targets and to project number of contacts to be made within a defined region and against agreed orders targets; follow up on new leads and referrals resulting from field activity
• Identify sales prospects and contacts these and other accounts as assigned
• Develop new and incremental contract business
• Persuade customers to stock products
• Co-ordinate shipping schedules and delivery of products

Availability

• Ensure products/brands are available widely in assigned territory

Promotion

• Develop and supervise the preparation, issuance, and delivery of sales materials, exhibits, and promotion activities
• Prepare for and attend exhibitions, regional, and national promotional opportunities

Sales Standards & Execution

• Develop and update knowledge of Company's and competitors' products and speak with other sales and marketing personnel to work out the best methods of promoting products
• Utilize competitive information and marketplace data where appropriate to close orders

Monitoring (of prices) at the retail outlets

• Prepare a variety of status reports, including activity, closings, follow-up, and adherence to goals; reports on special developments, information, or feedback gathered through field activity
• Maintain sales records and up to date activity on progress to provide accurate forecasting reports

Reporting

• Give timeous feedback regarding competitor activity & execute plans set forth
• Prepare a variety of status reports, including activity, closings, follow-up, and adherence to goals; reports on special developments, information, or feedback gathered through field activity
• Maintain sales records and up to date activity on progress to provide accurate forecasting reports
• Work with Expansion Head Offices Logistics, Supply, Finance, and Commercial teams on streamlining reporting and monthly business cycle

Key Attributes & Competencies:

• Business acumen, excellent negotiation skills, good presentation skills Team player with outstanding interpersonal skills
• Result oriented
• General management skills
• Ability to work cross-functionally and managing multiple stakeholders
• Analytical and problem-solving skills
• Sensitive to cultural and gender nuances in the workplace
• High energy level and ability to work long hours and under pressure
• Challenger of the status quo
• Driven to implement change & transformation
• Ability to work in a well-organized, independent, and reliable manner

Minimum Requirements:

• Bachelor/master degree or equivalent
• 3 - 5 years management experience
• Management experience at senior levels
• Extensive FMCG experience, AB InBev Product & Industry knowledge advantageous
• Fluent in both local official/business language and English
• MS office skills
• Negotiation certification is advantageous
• Six Sigma certification advantageous
• Agile / SCRUM certification advantageous

Additional Information:

• Band: VI

SAB/ABInBev is an equal opportunity employer and all appointments will be made in line with SAB/ABInBev employment equity plan and talent requirements The advert has minimum requirements listed Management reserves the right to use additional/ relevant information as criteria for short listing.