CRM Executive

CRM Executive / Retention Marketer Responsibilities

Lead the planning and optimisation of all CRM automation campaigns in conjunction with the regional and international sporting calendar and product launches.
Map out core customer journeys such as on-boarding, registered non-deposit and second time deposits and understand gaps where CRM promotions, communication and channels can improve relevant set business KPI's.
Continually develop and optimise our campaigns and journeys.
Work closely with the broader marketing team to create and execute engaging multi-channel campaigns that drive daily actives, retention and MoM commercial uplift.
Lead weekly campaign reporting and commercial analysis, confidently dissecting the data, providing recommendations and key takeaways.
Create an engaging cross sell experience that is mirrored and tracked across all touchpoints and channels.
Manage workload and relationships with core stakeholders (i.e. Marketing, Design).
Establish and develop best working practices and processes with account managers, customer support and risk teams.
To grow a dynamic and personalised Sports and Casino that is not only competitive, but seen as a market leader for being trustworthy, fair and always relevant.
Grow our operational team to help fulfill campaign/project requirements.
Maintain a strong team ethic and help and support your colleagues when required.
To work on any other reasonable task required by your manager

Occupation:

Management, human resources jobs

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