Digital Communications Manager

Main Purpose
The Digital Communications Manager will be responsible for overseeing the development, implementation and management of the Country Road Group digital communications strategy to support brands' positioning, brand awareness and business objectives.

Key Responsibilities
Manage the development and implementation of CRG brands' digital communications strategy.

• Plan, manage and execute digital communications objectives to drive CRG brands' positioning, awareness, increase audience engagement, and reach new audiences through our digital media channels and campaigns.
• Manage day-to-day digital content production, copy, and visual assets across all our channels
• Understand and interpret local market trends to develop and deliver locally tailored digital content plans for the brand's digital media channels

Translate CRG brands strategy into a Digital and Communications plan

• Work closely with the brand managers and Media/PR agency to deliver innovative ways of executing the brand strategies and campaigns, and integrate customer insights in the development of the integrated marketing and communication plan.
• Leverage Google Analytics and digital analysis to conduct PIRs, specific reports and interpret results, make recommendations to improve content and channel planning activity

Drive the execution of the digital communication plan timeously

• Deliver an integrated digital communications brief, engaging with key stakeholders within CRG RSA and AU marketing

Budget and commercial management

• Manage and maintain annual brand budget for the given area of responsibility when applicable
• Manage all budget reconciliations to achieve the overall plan

People and stakeholder management

• Build and maintain effective relationships with key stakeholders, including AU Marketing Teams, WSA Stakeholders, Agencies, VM, Online and Trade

Key Competencies
Technical Skills/Experience

• Relevant diploma or degree in brand marketing
• Bachelors degree in Marketing, Communications, or another relevant field
• At least 5-7 years of experience in a digital communications role, preferably in Retail / Brands / Agency/PR
• Extensive knowledge of paid media, social media, SEO, content marketing and other digital marketing channels and tactics.
• Experience with the use of analytical and reporting tools, such as Google Analytics and Social Media Analytics.
• Proficiency with tools like CMS programs, Design Software (Adobe Creative Cloud), or Salesforce Marketing Cloud
• A thorough understanding of best practice principles and technology enablers in relation to digital communications and digital communications trends
• 360 digital media understanding and ability to brief a creative agency
• Analytical skills to interpret Customer data and insights and sales and turnover and then translate this into digital communication strategies and operational plans

Competencies and behaviours

• Passion for retail (specifically fashion), the CRG product, brand, and customers
• Manage relationships with Media and Digital agencies
• Creative thinker and ability to evaluate creative work
• Collaborative team player: willing to work cooperatively with others, within a team, and across departments, towards a common objective
• Planning, organizing and prioritizing skills
• Ability to understand local and international trends and stays up to date with the competitor landscape
• Strong communication skills, both verbal and written
• Leadership, mentor to the team driving the right culture and behaviours
• Agility, adaptive, and flexible in your approach to work
• Influencing and negotiating skills

As a proudly South African brand, Woolworths is committed to transformation. Meeting our employment equity goals will be taken into account in our recruitment decisions

If you are interested in the above position please email your CV to renedavidson@woolworths.co.za stating clearly the position you are apply.