Digital Marketing Consultant

Closing Date 2024/03/31

Reference Number COR230505-1

Job Title Digital Marketing Consultant

Job Type Classification Permanent

Location - Country South Africa

Location - Province Western Cape

Location - Town / City Cape Town

Job Description

One of SAs leading investment managers requires your digital marketing skills!

By joining our marketing team you will have the opportunity to use your talents and experience to support the growth and maturity of Coronations digital space.

Duties and Responsibilities

Digital Reporting

• Providing & presenting regular analytics & campaign reports to inform business decisions.

Project Management

• Ensure day-to-day execution of business deliverables are met on time.
• Ensuring high quality & timeous delivery/execution of digital marketing projects.
• Managing media agency efforts & stakeholder expectations.
• Driving cost efficiencies in line with marketing budgets.
• Building positive working relationships with internal & external stakeholders.

Analysis

• Identifying business requirements & articulating them into agency/vendor briefs (software for development & digital campaigns).
• Implementation of reliable tracking & benchmarking across digital platforms.
• Translation of business requirements into digital KPIs.
• Monitoring & communicating trends, anomalies & insights based on analytics & other research.
• Implementation of industry & global digital best practice for design, user experience & technology.

Ideal Experience

• Minimum of 5-years experience in all areas of digital marketing and technology (Web, Email, Social, CRM, Design, etc).
• Extensive knowledge of digital analytics & optimisation including, but not limited to campaign performance, multi-variate testing, event-based analytics, marketing funnel & attribution measurement.
• Proven track record managing deadline-driven digital projects, campaigns & agency/vendor partners.
• Good working knowledge of web & software including software development process, business analysis.
• Experience working cross-functionally to support communications & brand activities as well as other internal business stakeholders.

Ideal Qualifications

• A university degree in marketing, business, or related field
• Certification in a digital marketing field (advantageous)

Most Important Attribute

• Emotional resilience
• Organized and efficient
• Client centric mindset
• Good collaborator
• Solutions oriented
• Deadline driven

Systems Knowledge

• Expert proficiency in Google suite (Analytics, Tag Manager, etc) & other industry standard analytics platforms (Web, Email, Social, CRM)
• MS Office suite

Job Specification Digital Marketing Consultant - May 2023.pdf (142.38 kb) - 5/8/2023 2:46:41 PM