- To progress company's enterprise-wide digital marketing experience strategy, the Digital Marketing Experience Manager will be responsible for delivering on UX/UI initiatives against the group marketing objectives and KPIs.
- This includes integrating and ensuring the optimal user experience, defining journey mapping, content dissemination and ongoing optimisation tactics to deliver against mission and BAU objectives.
- This is a strategic role with a focus around researching and studying customer experience data & insights to improve and optimise user engagement along the digital journeys towards positive and impactful results.
Execute On Digital Marketing Experience Strategy
- Support the Head Digital Marketing Experience & Optimisation in deploying and ensuring consistency of brand strategy, brand assets and brand experience standards across all physical and digital platforms and channels
- Conduct digital qualitative research to investigate and develop digital personas/archetypes and behaviours that improve performance of the digital journeys from awareness to conversion.
- Use data & insights to assist with the creation of requirements, user personas, user stories and use cases that improve performance across the digital marketing journeys.
- Apply and tailor methods for assessing user engagement, user behaviour, meaningful social interactions, and engagement towards the commercial objectives.
- Advocates for digital users needs and perspectives toward various internal stakeholders to influence existing segment definitions.
- Understand scope, requirements, and drive innovative solutions aligned with business goals and UX metrics
- Develop user experience flows and integrating them to mock-ups, usage scenarios, prototypes, specifications, navigation maps, and other experience design documents.
- Collaborate and contribute to the creation and evaluation of interaction models and user task flows, screen designs, and UI details that promote ease of use and optimise the user experience
- Collaborate and contribute to the development of compelling visual artifacts (UI layouts, interface elements, prototypes, high-level storyboards, mock-ups, wireframes etc.) to effectively communicate UI and UX needs.
- Collaborate and contribute to the research of latest visual designs, UI and interaction concepts, presentation layer technologies, digital best practices, online trends, and provide recommendations for improvements
- Collaborate and contribute to the development of visual, UI and interaction design assets to be adopted within design system
- Develop and maintain digital personas and user journeys design elements, mock-ups, and specifications as needed
- Accountable for time management within each project to ensure agreed deadlines are met.
- Collaborate in the ongoing provision of end-to-end customer journey reports against key metrics and collaborate in identifying and implementing improvements on an ongoing basis.
- Partner across organizational teams with a variety of disciplines (researchers, designers, product planners, market researchers, etc) to generate strategic insights which deeply impact digital marketing
- Contribute to experience design and delivery methodologies, frameworks, principles and templates to enable customer-centric design-led experiences enabled by people and technology.
- Conducting best practice research to develop and improve UI and interaction design to solve end user problems effectively.
- Formulate testing parameters to effectively assess user experience
- Adhere to design standards by understanding and following the Design System
- Adhere to client centred design process and consistent design patterns and principles.
- Align to technical infrastructure of the Group.
- Conduct competitor research to develop and improve features of products and to balance user needs, technical constraints, and business objectives to solve user problems effectively
- Drive leading practice standards and methodologies within design across the enterprise through knowledge sharing, ways of working and role modeling.
- Collaborate actively and work effectively with cross-functional teams to ensure designs are successfully created and implemented to achieve the user goals
- Advocate for the end-user throughout the development process and work closely with other members of the Service Design Team to craft a world-class user experience
- Create solid recommendations and prioritisation based on technology and business needs
