Digital Marketing Coordinator – Umhlanga
Compile, co-ordinate and implement the hotel’s marketing plan.
- Ensure that all actions included in the marketing plan have taken place on a daily, weekly and/or monthly basis.
- Create brand communication and development including awareness advertising, publicity and promotions to stimulate brand identity via social media and digital platforms.
- Co-ordinate the compilation and ongoing maintenance of the hotel’s guest history databases across all market segments in order for monthly marketing actions to be implemented.
- Designing marketing material across multiple marketing channels (web/digital and print), event co-ordination, and website updates, sending newsletters, social media, ordering promotional items.
- Web development and maintenance.
- Photo shoots; compiling a shoot plan (location, props, model, outfit and concept of the shoot)
- Develop creative content from scratch to produce new ideas, concepts and developing interactive design for marketing campaigns.
- Ensure Strengthening of the brand and profile, increasing its online-presence, driving marketing communications campaigns to increase revenue, building and managing relationships, as well as seek and create opportunities for promoting the work of the Company.
- Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis
Job Specification:
- Matric (Grade 12)
- Diploma in Graphic Design / Web Design degree/diploma/certificate from accredited educational facility
- 1-2 years of experience in a marketing company or previous hotel experience an advantage
- OPERA & Apex knowledge would be a distinctive advantage
- Excellent communication skills, verbal & written
- Excellent guest relations skills
- Drivers License (Code 08)
- Computer Literacy essential (Microsoft Office, Web Design/Basic HTML and CSS, Logo and branding design)
- Creative
- Can-do / Positive attitude
- Self disciplined and motivated
- Team player
- Attention to detail and Work / perform well under pressure
- Must have a Design Portfolio
