Digital Specialist

The purpose of the Digital Specialist role is to grow Caseware Africas digital presence and strengthen the Caseware Africa brand. The role is responsible for the content, management, and maintenance of social media channels. The incumbent will also collaborate with the designated agency partners to ensure the companys website is relevant and kept up to date. In addition, the role supports the Marketing Team by providing social media expertise.

If You Want To

• Digital Channel Management: Manage all digital channels for the business;
• Partner with specialist suppliers for digital marketing and production;
• Maintain a base understanding on digital spend and production budgets;
• Leverage support and budget allowance best practice across channels;
• Act as the owner of social channels with the inclusion of specific department content, and adhere to a central social media strategy and the work of content providers and paid media (Agency); and
• Manage and own the companys website
• Content Management System (CMS).
• Content Management: Develop a content plan every month;
• Collaborate with training and support to develop and publish client success related content;
• Coordinate content calendar generation and marketing communication requirements with brand; and
• Deliver engaging text, image and video content for all social media and professional accounts.
• Event and Campaign Management
• Implement social media and communication campaigns working into the broader strategy;
• Manage event posts and presence for events and 3rd party events to ensure maximum leverage;
• Generate campaign codes and SF campaign work alongside brand managers; and
• Monitor, track and report on feedback and online reviews/feedback.
• Collaboration and Stakeholder Management
• Update key stakeholders and/or team members on the progress of deliverables;
• Partner with agency to ensure spend on social media is optimized;
• Attend all required scrum meetings, check-ins and planning sessions as needed;
• Engage with agency and tracking specialists for reporting and optimization requirements; and
• Act on, or leverage the relevant team, to resolve client issues.
• Marketing Operations: Assist in the setup of campaigns alongside brand managers;
• Drive processes improvement regarding digital communications;
• Maintain a clear understanding of Salesforce and Pardot by the marketing team;
• Assist the team with New Business and Success initiatives as required; and
• Partner with broader team in terms of list management and reporting within Salesforce and digital mediums.

And You Have

• Degree/Diploma.
• Marketing Qualification, Facebook Blueprint, Google Certification (desirable).
• At least 3 years experience in digital marketing environments / social media.
• Experience with software and the Financial industry(desirable).
• CRM systems knowledge.
• Copywriting and editing skills.
• MS office, Teams, SharePoint, and OneDrive usage.
• WordPress CMS and webmaster.

And These Essential Skills

• Ability to interact professionally with a diverse group: executives, managers, subject matter experts and technologists, etc;
• Ability to take ownership, prioritise key tasks and to identify task dependencies;
• Focused and results oriented, driven by excellence;
• Effective communicator at all levels;
• Ability to work in a fast-paced, high pressured and collaborative environment; and
• Ability to multi-task across multiple projects.
• Strong ability to understand the impact of risks and issues threating the success of deliverables; and
• In depth knowledge of digital technology trends, research and qualifications as well as the Caseware Africa product suite and industry knowledge and changes.