Earned and Owned Media Executive

About The Este Lauder Companies Inc.

The Este Lauder Companies Inc. is one of the worlds leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products. The companys products are sold in approximately 150 countries and territories under brand names including Este Lauder, Aramis, Clinique, Lab Series, Origins, M.A.C, La Mer, Bobbi Brown, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD BEAUTY, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frdric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, and the DECIEM family of brands, including The Ordinary and NIOD.

Job Description

• Develops the social / digital marketing plan of the Brand Grouping for Earned & Owned media where to play, calendar of activities, assets, (in accordance with brands digital strategy
• Creates, reviews and localizes assets for social / digital platforms
• Overall manages owned platforms (Facebook, Instagram, YouTube, etc ) of the brands, including community management, and e-retail activations on social media pages
• Orchestrates the execution of virtual selling activities across all social media touch points

Participates in the Brands overall media strategy, defines and executes the owned media strategy

• Actively participates in the Brands owned media strategy development, annual planning and monthly review process, as well as in the definition of their optimal A&P media mix
• Based on the 360 Consumer Marketing Plan, defines
• the earned media plan where to play, PR strategy, influencers management, KPIs tracking, in accordance with brand owned media strategy.
• the owned media plan where to play, calendar, assets, etc in accordance with brand owned and earned media strategy.
• Creates, reviews and localizes assets for social / digital platforms in accordance to global/regional/local best practices, and within agency network selected and approved by DCM.
• Prepares and shares with e-tailers media kit to push organically content on their social pages
• Orchestrates the execution of virtual selling activities across different touch points
• Has deep knowledge of the brands in scope

Manages owned platforms (Facebook, Instagram, YouTube, )

• Defines editorial calendar
• Posts social media content and runs social media campaigns
• Works closely with brand.com to integrate owned media activations where relevant
• Tracks and reports KPI's to brand teams on an on-going basis

Runs Community Management & Social Media Listening activities

• Answer questions and comments from community members in a timely manner
• Acts as the social media listener for the brand, sharing regular consumer feedback summaries with Consumer Marketing
• Regularly shares qualitative consumer feedback summaries with Brand
• Works closely with customer service team to provide optimal responses and feedback from consumers to the brand teams
• Proactively identifies and reports to brand team changes in consumer data and demand-driving signals that might impact demand and forecast

Influencer Marketing

• Works closely with the Influencer Marketing Executive to map and scout influencers (quality/cost, etc), provides due diligence and pre screening
• Negotiates and briefs agency / influencer marketing exec / influencer (selected by Consumer Marketing within framework developed by, and in partnership with, Earned & Owned Media Manager) puts detailed information on campaigns to the briefs template, set KPIs, benchmarks, negotiates and tracks budget
• Tracks KPI's monitoring of the work done by influencers for each brand
• Works closely with Influencer Marketing Exec on project management and content production, coordination with influencer for day to day
• Works closely with Influencer Marketing Exec on campaigns, including content co-creation with influencers
• Defines and leads media partnerships, events, press-tours, in partnership with Earned & Owned Media, Influencer Marketing Exec and Paid Media Manager when applicable.
• Proactively identifies and reports to brand team changes in influencers data and demand-driving signals that might impact demand and forecast

Qualifications

• Degree or equivalent in Marketing, Media or Communications ideally with specialization in Digital Marketing
• 2 to 3 years of social media experience
• Knowledge and experience working with social media platforms and tools (FB, IG, YT, TT)
• SEO and data driven, with the ability to switch fast to new trends and consumer habits
• Brand knowledge (product, consumers, strategy)

Job Online / E-Commerce

Primary Location Europe, Middle East, Africa-ZA-GP-Johannesburg

Job Type Standard

Schedule Full-time

Shift 1st (Day) Shift

Job Number 2224396