EE Social Media Platform Manager-Car Rental Sector

The employer is a market leader in the car rental environment based in Isando. Reporting to the General Manager Marketing  you will be required to have good Business Acumen, Keep the business informed of new trends, innovative ideas for social media channel, Ensure relevant content is published, for the right channel and timing, Ensure that all KPI’s are met in the relevant timeframe , Campaigns should be run efficiently and all requirements met to ensure a successful campaign.

Specific Experience Required

• Matric / B degree in Communication or Marketing
• 3 - 5 years relevant social media platform experience
• Track record of successful social media campaigns / Experience in graphic design - desirable
• Broad understanding/experience of marketing in B2B & B2C environment required.  Must be able to multi-task and feedback at any given time on various projects.
• Very good understanding of social media and networks / Knowledge of Google Analytics and related analytics platforms - desirable
• Understand how different markets impact on digital marketing strategy / Understanding the impact of visual aesthetics   / Business acumen

Your busy and challenging day will include? 

• Reporting to the General Manager Marketing, the incumbent will be responsible for both  brands with duties as follows:
• ONLINE REPUTATION MANAGEMENT
• Access system, analyse data and determine where responses are required daily.
• Make recommendations and implement.
• Report system errors or enhancements to service provider.
• Log all negative responses, resolve/escalate responses to the relevant departments/authority within 2 hours.
• Compile weekly contact report and forward to GM Marketing
• MANAGE ONLINE CONVERSATION
• Monitor on-line brand conversations and respond appropriately (with influence) if required.
• Interactions to reflect accurate information relating to the  products and services.
• Ensure that they have an on-line presence on identified social media websites (Range:  Facebook, Twitter, Google+. Instagram, YouTube, LinkedIn).
• Provide a dashboard that contains all conversation feedback and update weekly.
• Provide a dashboard for social media growth aligned to the social media strategy
• QUERY RESOLUTION
• Follow escalation procedures to escalate queries to relevant departments
• Respond to complainant timeously and keep them updated with relevant feedback
• Close all queries to ensure engagement rating is not affected.
• CAMPAIGNS
• Collaborate with Marketing team to identify marketing campaigns and opportunies
• Liaise with Brand Managers, E-Marketing Manager and Digital Agencies to identify on-line marketing opportunies
• Manage social media campaigns as per plan and report on outcomes.
• Manage social media competitions
• Ensure approaches to social media are relevant and appropriate for each medium
• Research and implement best practice
• Research and implement social media campaigns
• Initiate social media competitions
• CREATING AND EDITING SOCIAL MEDIA CONTENT
• Implement content plans to update social media content daily. Build and maintain relationships with Digital agency Brand manager to ensure alignment to digital strategy
• ROI
• Drive revenue via the booking engine on Facebook and other social media channels. 
• Drive revenue through promotions communicated via the social media channels

 Skills

• Excellent written and verbal communication skills
• Excellent interpersonal skills
• Problem solving and analysis
• Strategic thinking and implementation of social media campaigns.
• Report writing skills
• Ability to take calculated risks
• Ability to multitask

Personal Attributes

• Customer focused
• Attention to detail
• Analytical
• Innovative
• Curious and adventurous
• Independent
• Persuasive
• Diplomatic
• Team player
• Organized
• Flexible

Outcomes

• Ability to handle pressure
• Keep the business informed of new trends, innovative ideas for social media channel
• Ensure relevant content is published, for the right channel and timing
• Ensure that all KPIs are met in the relevant timeframe
• Query resolution to be done timeously, and closed off appropriately
• Campaigns should be run efficiently and all requirements met to ensure a successful campaign
• Schedules to be drawn up

Competencies

• Advanced proficiency in MS Office
• Advanced proficiency in social channels
• Communication
• Problem solving
• Interpersonal
• Excellent verbal
• Exceptional time management
• Presentation

Kindly declare if you are credit listed,  have a criminal record against your name, appeared in court or had your fingerprints taken at the Police Station, you will  NOT be discriminated against, however your declaration allows us to be proactive to the potential employer

 *Thank you for assisting us with this application form. Your time is greatly appreciated*

*Please note that only short-listed candidates will be contacted. Should you not hear from us within a week, please assume that your application has been unsuccessful*