As the Email Marketing Strategist, you will ensure continuous Growth in Financial & Email Marketing Metrics for managed Client Accounts, by developing and leading the execution of a Robust Email Marketing strategy. You'll be responsible for building and implementing emails on Klaviyo, and working with designers that use Figma. You'll need to have hands-on experience and super attention to detail. You must be a problem solver with a deep curiosity about how things work and how they can be improved.
If you are calm, positive, and able to handle a fast-paced environment with excellent communication skills, if you're a problem solver who is curious, calm, positive, and able to handle a fast-paced environment, and you have hands-on experience, we want to hear from you!
YOCTO is not for everyone, but if you're the best at what you do and you have fun outside of work, we'd love for you to join our team and become part of our mission to achieve big things globally!
About us:
At YOCTO, we provide email marketing management services for e-commerce brands that use Shopify or WooCommerce. Our tool of choice is Klaviyo. Our mission is to become the #1 email marketing agency for e-commerce brands in the world, while having fun on the way.
At YOCTO, we strive to be the best possible professionals we can be, in our domain of expertise, globally. We believe that doing things one way doesn't mean that way is the best way, so we're constantly learning, iterating, and innovating to push against the status quo. We believe in meritocracy, always. If someone performs well and it's measurable, they will keep going up, regardless of their age, education, gender, or species.
We focus on results, not effort. We celebrate results for our clients and growth for YOCTO. But we also believe in having fun. We keep a casual, friendly relationship with each other, whether things go well or wrong. And we respect and honor our personal lives, families, hobbies, and passions outside of work.
Responsibilities:
1. Develop a Monthly Content Calendar, with the Copywriter working on the account, after doing extensive research on promotional and content opportunities that match the Client's brand.
2. Brief, set up, and measure the results of A/B tests in campaigns, flows, and sign-up forms continuously.
3. Present x2 Client Reports per month, one in the middle of the month, and one at the beginning of the month
4. Be the main point of contact, responsible person, and ultimate decision-maker for each managed account.
5. Continually look to improve performance by studying e-commerce, email marketing, retention, and LTV maximization in the e-commerce space
6. ClickUp task management, development & assignment of daily briefs
7. Provide feedback on Creative Team work deliverables
3. Daily communication with the Client via Slack
Qualifications and Requirements:
- 3+ years' of proven Klaviyo email marketing experience, including campaign and automation strategy development, segmentation, A/B testing, data analysis and reporting
- Solid experience in account management, sales, or client-facing roles
- Strategic thinking and planning ability, with leadership skills
- Extreme attention to detail and work ethic
- Proficient in written & oral English
- Experience working with Figma designs, and hands-on email implementation experience
- Experience working with time-tracking software
- Slack availability during European time zones is necessary
- We are a market-proven, fast-growing company
- International start-up environment
- Have access to unique training and learning materials
- Fully remote work and flexible working hours (work from whatever place)
- We are a start-up -- so work hard, play hard philosophy
