Group Brand Manager

A leading manufacturer of steel and value added products based on the East Rand requires an experienced Group Brand Manager with experience from the steel industry.

Matric is essential

NQF Level 7 or 3 year Degree / Advanced Diploma

Brand Management experience

Code B Motor vehicle license

Website and marketing analytics tools

MS Excel + MS PowerPoint

Empowerment - Exchange knowledge, provide resources, share information and hold each other accountable

Editing and proofreading skills, with eye for detail

The Group Brand Manager works closely with the Group Marketing team to develop and implement marketing strategies and plans, and co-ordinate project activities

The Group Brand Manager provides support in creating and flighting marketing assets and materials, proposals and presentation tools and helps with research efforts as well as customer support - identifying marketing trends and opportunities for growth. Manages the execution of sponsorships and conferences

Brand Management

Develop an insight driven strategic external marketing strategy and plan that reflects the longer-term objectives and priorities

Act as the traditional and digital marketing expert

Assist Group Marketing Team in managing integrated marketing campaigns across tactics

Support the development and flighting of marketing materials

Plan, design, and develop impactful presentations for internal and external use

Collaborate with legal and compliance teams

Contribute to Monthly Marketing Presentation by providing overall monthly and campaign-level reporting of marketing KPI performance vs. goals.

Customer Engagement all customer related initiatives

Branches

Support branches with any communication requirements as with customer engagement

Digital Marketing

Develop and execute digital marketing plans and the digital content calendar

Manage various platforms Hubspot, media monitoring, data studio etc

Manage website design and development

Plan and coordinate social media presence on external channels

Provide support to Group Marketing colleagues and senior managers on digital marketing matters, to enable them to apply best practice, across digital channels

Help to identify marketing trends and key opportunities for innovation, providing recommendations for future marketing initiatives

Support marketing analytics and insights for Group Marketing innovation :

Help to identify marketing trends and key opportunities for innovation, providing recommendations for future marketing initiatives

Research and implement tools and strategy to translate raw data into valuable business insights, developing the right strategy for effective data analysis and reporting

Initiate, manage and co-ordinate SEO campaigns to increase website traffic

Lead the optimisation of conversion paths and lead generation

Departmental Performance And Personal Effectiveness

Share learnings and best practice with the Marketing Team and ensure that commonalities are captured

Contribute to Group Marketing effectiveness by identifying short-term and long-term issues that must be addressed

Cross functional alignment and collaboration with all departments to ensure marketing plans and outputs are aligned to their objectives and priorities.

Manage personal effectiveness - Complete Individual Development Plan, attend learning and development courses and participate in peer and team learning initiatives.

Stakeholder Relations

Stakeholder mapping: Identify key stakeholders and optimise relationships.

Maintain visibility and accessibility to all key stakeholders, working in close collaboration to gain alignment and support

Governance, Compliance And Risk Management

Comply with statutory regulations, organisational standards, policies and procedures. Report non-compliance and implement corrective actions to ensure compliance.

Contribute to the development and continuous improvement of organisational standards, policies and procedures within span of control and monitor implementation to ensure full compliance.

Desired Skills