- Doctors without Borders (MSF) Southern Africa
- Deadline:
- Region:
- Type of employment:
Job Description
The Digital Fundraising Specialist will be responsible for developing and implementing innovative strategies aimed at enhancing digital engagement and marketing efforts by leading donor and lead acquisition strategies, using a broad spectrum of marketing channels to optimise return on investment and effectively leveraging digital platforms, increasing supporter engagement fundraising outcomes.
Roles and Responsibilities
Key responsibilities for the Digital Fundraising Specialist will include but not limited to:
Strategy, Planning and Organising
- Develop, plan and implement annual digital engagement and marketing strategies, and evaluate set goals to support MSF awareness raising and donor acquisition.
- Manage various digital engagement campaigns to ensure sustainability and optimal return on investment, with strong collaboration with digital communication and fundraising teams.
- Promote and track the number of unique visitors to the MSF Fundraising landing pages in collaboration with the Digital Specialist.
- Develop the annual digital engagement plan and budget for approval in conjunction with broader fundraising acquisition and communication plans.
- Develop, plan, implement, and report on digital advertising activities and fundraising campaigns across various digital channels, ensuring close collaboration with both the fundraising and communications teams.
- Develop and manage digital marketing activities to acquire new donors, including email marketing, digital campaigns, SEO/SEM, and content marketing.
- Coordinate digital marketing efforts in response to emergency campaigns in collaboration with the Communications Department to drive donations.
- Implement and manage coherent donor or marketing communications across digital channels, including planning, material development, and coordination with creative agencies in collaboration with Input team.
- Support budget planning, monitoring and reporting on digital fundraising activities to achieve sustainable return on investment.
- Evaluate program effectiveness through income modelling and thorough testing, in collaboration with the Business Intelligence Analyst and the Donor Acquisitions & Marketing Manager.
- Conduct regular analysis and generate reports on digital engagement metrics, ensuring that all activities and campaigns align with and achieve established targets.
- Perform monthly and quarterly reforecasts, updating reforecasting and budget models as necessary.
- Collaborate closely with the communications and fundraising teams, including the Head of Digital & Media Relations and the Donor Acquisition & Marketing Manager, to support a unified approach to fundraising and communication initiatives, maximizing overall impact within the target audience.
- Support other departments with digital activities as and when required, approved by the Donor Acquisition & Marketing Manager.
- Ensure good governance of MSF SA digital engagement programs through compliance with MSF policies, and contractual obligations.
- Comply with procurement policy/ guidelines and procedures as required.
- Adhere to GDPR and PoPIA requirements for digital engagement and marketing strategies and operations.
- Network and build relationships with the digital teams in MSF southern Africa, other MSF offices, and industry professionals, to enhance digital engagement and marketing efforts.
- Foster strong relationships with relevant digital agencies to ensure successful collaboration and campaign execution.
- Engage with online communities and influencers to amplify MSF SAs digital presence and reach new audiences working in close collaboration with the comms digital team.
- Graduate degree in Communications, Marketing, Public Relations or related field.
- 5 years of professional experience in digital media communications (both at a strategic and practical implementation levels), and digital marketing.
- At least 3 years experience in developing, driving and evaluating customer/leads acquisition investment strategies that utilise a range of marketing channels to maximise ROI and encourage program diversity.
- Online certifications from Google, Facebook, LinkedIn etc. is highly desirable
- Demonstrated marketing skills, creativity, analysis and the ability to identify opportunities and implement innovative solutions.
- Sound knowledge of Drupal website content management tools and other content management systems.
- Demonstrated organisational skills, attention to detail and ability to maintain high level of supporter care standards.
- Excellent interpersonal and negotiation skills.
- High level oral and written communication and story-telling skills including the ability to communicate with diverse groups on complex issues and campaigns.
- Passion for Humanitarian causes.
- Strong work ethic: energy, initiative, vision, commitment, and high emotional intelligence.
View the full job description and application instructions on the Vacancies page at www.actionappointments.co.za and email your application by Monday 11th August 2025 to melissa@actionappointments.co.za
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