Head of Social and Influencer

Our Social and Influence proposition covers the full spectrum of earned media engagement, Social Media and Influencer work. This is a Head of Department role.

Working closely with wider Account, Creative and Media teams this role integrates into the wider agency operations with a specific focus on growing client needs in new media management.

Leading a team of specialists and a dedicated team at the Agency the scope of this role encompasses Business, Team and Client Leadership with a dedicated focus on effectively managing Social and Influencer and you will be directly responsible for the leadership, project management and execution of Social and Influencer marketing campaigns across this spectrum.

With a blend of left and right brain thinking, you will be results orientated and help strategically develop and lead best in class ongoing Social First engagements clients that integrates into the overall strategy (owned, earned & paid channels).

You will partner with Strategists, Media Directors, Creative and Operations teams in this role.

This role is for you if you are able to manage complicated in-market and multi-market clients and stakeholders, enjoy pitching and winning new business.

Having experience with managing Social campaigns for complex brands across various categories in the past, you will have an in-depth knowledge of paid media, e-commerce and various key tools, such as Sprinklr, Meltwater, Brandwatch, Klear, CreatorIQ, Traackr and Profiler - to name a few, as well as other in-market specific tools.

Were looking for someone who is passionate about Social and Influencer marketing and understands all the fundamentals in paid, owned and earned media dynamics.

Job Description:

Key Accountabilities

• You may be required to travel from time to time for client assignments and new business briefs.
• The most important part of this role involves effectively leading client partners to new realms of modern consumer engagement. While partnering with more traditional partners across different disciplines this role requires a dedicated style of leadership that is willing to lead clients through uncertainty as they approach different marketing challenges, but to do it with confidence and assurance that impactful outcomes can be achieved despite sometimes being a new approach to market.
• Youll also be responsible for innovation, thought leadership and constantly driving the team to deliver solutions and products that our clients need.
• You also need to identify potential opportunities, risks and solutions for the team on an on-going basis.
• Develop a roadmap for technology adoption around automation, reporting and the incorporation of AI into the social & influence business.

Key Responsibilities

• Lead a dedicated team of professionals including Account, Strategy, and Operations members on a portfolio of clients operating in an earned media / social first environment.
• Lead on market new business pitches and work with Influence lead in the region to support on multi-market Influence pitches.
• Provide senior counsel to clients, advising on industry developments as they occur and showing relevance for clients on the ground.
• Craft strategies built on innovative brand/customer experience insights and opportunities, with a strong sense of owning client success through innovative social & influencer experiences
• Oversee the day-to-day running of Social & influencer campaigns in South Africa with supporting managers and executives, from identification, creative, implementation and reporting.
• Design and define the role of Social and Influencer strategy within client partners wider marketing plans: recommend objectives, targets, action plan, calendar and budget.
• Aligning and collaborating with media, PR, social, brand activation, digital and all other stakeholders internal and external to deliver best in class campaigns for our clients.
• Stay up-to-date with cultural/social trends and customers views and attitudes.
• Support the regional team in the development of thought leadership initiatives, new Influence offerings and promote our innovations across the business, including writing thought leadership and speaking at industry events.
• Demonstrate and foster a collaborative work environment in which ideas flourish

CORE COMPETENCIES

• Problem Solving
• Negotiation & Influence
• Relationship Management
• Business Acumen
• Communication
• Collaboration
• Critical Thinking
• Presentations
• Strategic Thinking
• Initiative & Tenacity
• Client Influence & Leadership
• Cultural Insight
• Research & Insight
• Cross-Agency Partnerships

Location:

Johannesburg - Sandton Gate Building A (3rd Floor), 7 Minerva Rd, Glenadrienne, Sandton

Brand:

Dentsu Creative

Time Type:

Full time

Contract Type:

Permanent