Head Of Communities and Content

Were looking for a strategic, creative, and culturally in-tune leader to drive our
influencer communities and content strategies across multiple brands. This role requires
someone who can spot trends before they peak, transform insights into ideas, and lead
the charge in building authentic, engaged communities of advocates and creators.

The Head of Communities and Content will lead the development of forward-thinking
content strategies, strengthen influencer and advocacy networks, and ensure our brands
remain culturally relevant and impactful in the digital space.

Core Responsibilities

Community & Influencer Development

• Build and nurture vibrant creator and advocate communities across brands.
  
• Identify, recruit, and foster long-term relationships with influencers, and advocates.
  
• Create meaningful opportunities for influencers to connect with brands and each other.
  

Trend & Culture Leadership

• Use social listening, cultural research, and trend tracking to spot opportunities for brand relevance and campaign agility.
  
• Proactively recommend trend-based activations, brand moments, or reactive opportunities.
  
• Position brands at the forefront of culture, digital trends, and influencer-led storytelling.
  

Content & Campaign Strategy

• Lead the development of content frameworks and influencer strategies tailored to brand objectives.
  
• Translate insights and campaign goals into actionable strategies, mechanics, and content themes.
  
• Collaborate with creative and client teams to develop proactive ideas, pitch decks, and influencer campaign proposals.
  
• Oversee campaign content quality and consistency across influencer tiers and platforms.
  

Performance & Optimisation

• Monitor influencer campaign execution in real time to identify optimisation opportunities.
  
• Analyse content and community engagement to extract insights and apply learnings.
  
• Develop reporting that showcases cultural impact, community growth, and campaign performance.
  

Leadership & Collaboration

• Be a proactive leader who inspires creativity, innovation, and collaboration.
  
• Mentor and guide team members to develop strategic and creative capabilities.
  
• Foster a culture of innovation, experimentation, and trend adoption.
  

Requirements

5+ years in digital marketing, influencer marketing, or content strategy.
Proven experience developing and executing influencer/community strategies.
Strong understanding of culture, digital trends, and how they shape brand
relevance.
Excellent presentation and communication skills (written and verbal).
Proactive, creative problem-solver with strong strategic thinking.
Ability to work across multiple brands and manage varied priorities.
Experience with social listening and influencer marketing platforms.

Nice-to-Haves

Familiarity with beauty, fashion, or lifestyle categories.
Experience in paid/earned/owned content integration.
Previous leadership experience managing small to mid-sized teams.
Basic design or mockup skills for ideation/presentation purposes.
Experience with influencer marketing platforms (e.g., Humanz, CreatorIQ, Traackr)

What Success Looks Like

Community Building: Grow and manage influencer and advocate communities
across brands.
Proactive Innovation: Deliver proactive concepts approved and activated each
month, ensuring brands stay ahead of cultural and digital trends.
Content Planning: Create and oversee the execution of a monthly community
content calendar that drives engagement and brand advocacy.
Knowledge Leadership: Host monthly knowledge-sharing sessions with internal
teams to upskill on cultural trends, content strategies, influencer best practices,
and optimisation techniques.
Campaign Optimisation: Consistently identify and implement campaign
improvements to deliver above-benchmark engagement, reach, and ROI.
Revenue Growth: Contribute to business development by generating proactive
opportunities that increase monthly company revenue beyond confirmed work.