Head of Corporate Affairs & Engagement Country Ethics Correspondent

Key Job Accountabilities

To define the country corporate communication strategy to develop awareness, build and reinforce LOreal Groups reputation over time.

Build and implement a 360 external communication strategy in line with the business strategy and Group Communication strategy :
Build a communication plan with the Man Com, presented and validated by the Country GM, shared with the zone and the corporate teams
Manage media relations, including new media: build a media planning; identify key publications/journalists
Develop CSR strategy
Support and advise the Country GM and Country senior management with regard to corporate communication topics
Plan out the image strategy of the GM (content and target)
Help building a local influencers network
Prepare for interviews (including media-training) and advise for internal and external speeches - Lead Internal and Managerial Communication
Build an internal communication plan in line with the external plan
Build a managerial communication architecture
Support Crisis and Issues Management
Monitor and map risks - Develop the prevention
Prepare potential responses
Coordinate with the Corporate Issue Management Team
Develop Public Affairs strategy in line with the Group strategy:
Build a stakeholders mapping (Parliamentarians, trade bodies, NGO, KOL), including stakes and risks for the business
Drive KOL relations with the Management Committee
Lead brand communication managers network of the country. Ensure development of Communication expertise and know-how of all the country communication teams
Recruit, develop and manage teams. Support organization changes
Manage the Departments budget

PROFESSIONAL & TECHNICAL COMPETENCIES

COMMUNICATION KPIs CULTURE to leverage the business

Develops day-to-day opportunities to analyze consumer insights & datas
Analyzes datas, KPIs to provide business drivers
Synthetizes & share multiple informations with judgment & leadership
Uses day-to-day digital knowledge & metrics (Websites, Tracking, search)

GENERATES BREAKTHROUGH CONTENT TO ENGAGE stakeholders & consumers

Develops the brand image & awareness
Imagines targeted & disruptive content for all supports: print, pictures, video, social media
Produces quality material (image, editorial) with rigorous excellence
Thinks integrated campaigns that work

DEVELOPS LOREAL VISIBILITY & ADVOCACY

Maps & plans media, social media, stakeholders landscape
Manages PR relations (spokesperson, ambassador) and ePR with LOral intelligence

MANAGES COMMUNICATION EXPERTISES with the LOral attitude

Is aligned with the LOral CSR strategy Sharing Beauty With All
Works closely with targeted governments, stakeholders & NGOs in LOral way
Protects LOral reputation & develops visibility
Reinforces internal / external engagement through strong internal communication strategy & EVP
Ensures the Philanthropy Groups presence & recognition

Education, Training And Experience Required