Head: Digital Marketing Production & Delivery

Requisition Details & Talent Acquisition Contact

140840 - Busi Radebe

Closing Date: 16 July 2025

Job Classification

Job Family

Marketing, Communication and Research

Career Stream

Marketing and Brand Management

Leadership Pipeline

Manage Others (MO)

Job Purpose

The Head of Digital Marketing Production and Delivery will lead Nedbanks enterprise-wide digital marketing production strategy, overseeing the planning, execution, and management of digital asset delivery. This role is accountable for production quality, output, and alignment with business goals. Responsibilities include managing the Design Studio and Delivery Management teams, coordinating with internal stakeholders and external partners, and serving as a subject matter expert in content excellence, multimedia production, and campaign optimisation.

Additionally, the Head will ensure effective digital campaign execution across all owned channels, enhancing user experience through journey mapping, content strategy, and continuous optimisation to meet strategic and operational objectives.

Job Responsibilities

Develop enterprise-wide digital marketing production and delivery strategy

Provide input into the business plan and Integrated Enterprise Marketing Strategy
Develop data driven KPIs and objectives in measuring digital marketing production and delivery contribution to ROMI
Develop a digital production and delivery strategy & approach
Lead, develop and deliver the digital marketing production and delivery strategy
Research, recommend, and implement new techniques, thought leadership, and technologies that will help deliver impactful digital marketing production and delivery initiatives, in the short and long-term strategic horizons

Establish guardrails

Contribute to the establishment of the digital marketing production and delivery guardrails and governance frameworks and communicate these across teams
Collaborate with teams to ensure a single digital marketing production and delivery strategy is provided as input into the Enterprise Marketing Strategy
Develop and continuously update digital marketing production and delivery policies, in line with digital marketing production and delivery strategy and guardrails
Establish relevant governance forums to enable the digital marketing production and delivery capability

Analytics & Insights

Collaborate with digital commercialisation, strategy, and marketing excellence teams to leverage actionable insights and formulate optimisation tactics
Progress the delivery of the Digital Marketing Insights agenda across marketing teams
Reporting for the Quarterly Business Review process and at other required intervals

Advisory role

Provide an advisory role on digital marketing production and delivery
Develop productive relationships with marketing centres of excellence and technology teams to drive an effective paid, owned, earned, and shared ecosystem in the requisite aspects of the marketing funnel enterprise-wide
Stay abreast of digital marketing production and delivery best practice Work with cross functional teams.

People management

Develop a creative, customer-centric, data-led, and innovative digital marketing production and delivery team and culture
Overseeing the execution of the digital marketing production and delivery team members development to meet strategic and personal goals.
Continuously drive for optimisation and new ways of creating stronger impact

People Specification

Essential Qualifications - NQF Level

Advanced Diplomas/National 1st Degrees

Preferred Qualification

Post graduate degree in Marketing or Commerce, Digital Marketing Certification

Minimum Experience Level

3-5 years management in a marketing or related function

Technical / Professional Knowledge