At graylink, we're on a mission to transform how organizations recruit, empowering them to win the war for talent. We're seeking a dynamic Inbound Digital Marketing Manager to join our team full-time. If you're passionate about digital marketing and eager to make a significant impact, we'd love to hear from you.
About Us
graylink is a privately owned B2B SaaS company dedicated to delivering innovative digital talent solutions. Our culture is dynamic, fun, and innovative, offering:
- Flexible working arrangements, including remote work options.
- Challenging projects that leverage the latest technologies.
- A values-based culture where your contributions make a difference.
- Opportunities for continuous learning and professional development.
As the Inbound Digital Marketing Manager, you'll play a pivotal role in driving high-quality inbound leads and enhancing our brand visibility. Your expertise will help us connect with mid-market to enterprise employers, typically those with over 500 full-time employees.
Duties And Responsibilities
Key Responsibilities:
Inbound Campaigning
- Develop and execute multi-channel marketing campaigns targeting industries such as Retail, Mining, and Finance.?
- Implement A/B testing to refine campaign performance.?
- Oversee social media strategies to boost brand engagement.?
- Administer marketing automation platforms, including CRM systems, sequences, and workflows.?
- Utilize automation tools like Zapier to enhance marketing efficiency.?
- Track, analyze, and report on marketing performance metrics.?
- Collaborate with Sales and Product teams to align strategies and measure outcomes.?
- Create engaging SEO-focused content using tools like ChatGPT and Canva.?
- Manage and optimize our marketing websites, product sites, and landing pages.?
- Organize and promote quarterly thought-leadership webinars.?
- Enhance graylink's brand visibility and recognition in the market.?
- Promote our products effectively to target audiences.
- Education: Bachelor's degree in Marketing, Communications, Business, or a related field.?
- Experience: 3-5 years of experience in inbound or digital marketing, with a proven track record of successful campaigns.?
- Technical Skills: Proficiency in marketing automation platforms (e.g., HubSpot, Marketo), CRM systems, SEO best practices, and analytics tools (e.g., Google Analytics).?
- Content Creation: Experience with content creation tools such as ChatGPT and Canva.?
- Automation: Familiarity with automation platforms like Zapier.?
- Communication: Excellent written and verbal communication skills.?
- Analytical Skills: Strong analytical abilities with a data-driven mindset.?
- Project Management: Exceptional organizational and time-management skills.?
- Industry Knowledge: Experience in marketing B2B SaaS solutions to mid-market and enterprise employers with over 500 full-time employees.
