ServeCo - for Dis-Chem Health and Kaelo
Kaelo provides essential healthcare solutions ensuring the physical and psychosocial wellbeing of all South Africans towards lasting social change.
Job Description
The Copy Writer/Content Creator is responsible for the planning, creation and management of all lead generating content for retail insurance brands.
Assisting with design of content and communicating this content while adhering to the Corporate Identity Guidelines and Style Guide to ensure high-quality content and communications are produced.
KEY OUTCOMES
Template management:
Create and maintain templates that can be used for all Audiences in a variety of formats including email, website, poster, social media, digital, newsletter etc.
Create content for all audiences in line with the Communication Guidelines and Brand Personality.
Communication and content:
Create and maintain content catalogues, ensuring that content is written for all audiences, is accurate and consistent throughout collateral
Assist in the planning for Email marketing calendars acquisition and retention campaigns
Assist in the planning for Social Media content calendars
Create / write content for a variety of formats including external / internal email communication, website, campaigns, newsletters etc
Develop content and material:
Design collateral templates to ensure that content and design is consistent and aligned to the brand
Create collateral designs (posters, newsletters, email, web forms, social media etc.) using predefined templates and liaise with suppliers if necessary to generate collateral while adhering to the Corporate Identity Guidelines and Style Guide to ensure that we produce high-quality and error-free collateral
Write copy for SEO and blog articles that inform and are designed to improve the site ranking and accessibility.
Quality Assurance:
Assist with the quality assurance of all work created by the Marketing Team ensuring it is in line with Corporate Identity Guidelines, Style Guide and Compliance requirements to ensure that we produce high-quality and error-free collateral
Measure Marketing Impact:
Work with the Growth team to ensure copy and collateral produces the results, that are ever improving and impactful to the business. Learn which copy works best and then create new versions to test against that benchmark.
Qualifications
WORK EXPERIENCE
Required:
5+ years within the lead generation marketing and communications environment and/or learning and development environment
Experience and knowledge in design, copywriting, proofreading and editing
Advantages:
Experience in Health, Gap and/or the Insurance Industry in a similar role.
Experience in web design and content production. HTML and design skills.
Education, Qualifications, Accreditations With Professional Body Required
Qualification in marketing, journalism, communications or English
Technical Skills Or Knowledge
Required:
- Microsoft Suite - Outlook, Word, PowerPoint
- Adobe PDF
- Adobe Creative Suite
- Wordpress, specifically Formidable Forms
PERSONAL ATTRIBUTES
Accountability
Action and results orientated
Business writing and presentation skills
Collaborative
Creative and decision thinking
Excellent communicator
Manage complexity
Planning and organisation
Problem solving skills
Professional and brand conscious
Resilient and adaptive
Resourceful
Strong relationship skills
Should you progress in the interview process, we may request special person information* from you. We strive to only gather this information during the offer stage and use encryption based software to protect this information.
