Job Description:
Key responsibilities:
- Strategic Content Development
- Build and implement content strategies across social media, influencer marketing, paid social, and social SEO.
- Translate integrated marketing and creative strategies into digital-first, culturally relevant content plans.
- Work with strategists to identify consumer needs, moments, and mindsets that inform Always On and campaign content approaches.
- Cross-Channel Amplification
- Lead the amplification thinking for ideas across paid, earned, and owned media with a TTL lens focused on social-first execution.
- Create distribution and engagement strategies to ensure the right content reaches the right people at the right time.
- Platform Expertise & Technical Fluency
- Stay ahead of platform updates, innovations, and algorithm shifts to inform strategy and content formats.
- Develop channel-specific content recommendations for Instagram, TikTok, Facebook, YouTube, X (Twitter), Threads, and emerging platforms.
- Be the go-to for technical execution insights from social specs to best practice formats to cutting-edge interactive features.
- Creativity Meets Culture
- Spot trends, viral moments, and emerging conversations to inform tactical and real-time social media ideas.
- Co-create with creatives, influencers, and partners to develop digitally native storytelling that breaks through the noise.
- Innovation & Insights
- Use analytics tools to track performance and draw insights that refine future content strategy.
- Partner with analytics and performance teams to guide KPI setting, measure impact, and report on effectiveness.
- CX, Digital Experiences & Mechanics
- Collaborate with CX, UX, and tech teams to translate content strategies into seamless user journeys, ensuring content, design, and functionality work together.
- Provide input on the development of microsites, landing pages, and immersive experiences, ensuring they ladder up to broader campaign strategies and brand goals.
- Champion the integration of digital mechanics (e.g., quizzes, shoppable content, gamified experiences, UGC integrations) that drive interaction and engagement.
- Ensure all content touchpoints from social posts to site copy contribute to a frictionless, on-brand customer experience across the full funnel.
- 6+ years in a social, digital content, or strategy role (agency experience a strong advantage)
- A proven understanding of social media mechanics, content planning, and influencer ecosystems
- Strategic thinking with the ability to execute with technical precision
- Exceptional understanding of platform best practices, algorithms, and content ecosystems
- Strong cultural fluency from pop culture to subcultures to local internet behaviours
- Excellent written and verbal communication skills
- Highly collaborative, curious, and comfortable working cross-functionally
- Experience with content planning tools, analytics dashboards, and publishing platforms
- Award or pitch experience is a bonus
- A half strategist, half creative, half digital technician, and part pop culture whisperer
- Obsessed with where creativity meets technology
- Naturally curious, analytical, and solution-oriented
- Energised by always-on content, tactical thinking, and working at the pace of culture
- Passionate about creating digitally native, thumb-stopping, and results-driven content
- Familiarity with social PR or earned-first thinking
- Experience developing or supporting award-winning digital work
- Background in content measurement or performance analysis
Cape Town
Brand:
Dentsu Creative
Time Type:
Full time
Contract Type:
Permanent
