Job Location : Western Cape, Cape TownDeadline : April 14, 2025Quick Recommended Links
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- The Digital Marketing Specialist is responsible for developing, implementing, tracking, and optimising digital marketing campaigns across all digital channels. This role requires a highly skilled individual who can effectively manage various aspects of digital marketing, including SEO, PPC, content marketing, social media, email marketing, and analytics.
Strategy and Planning:
- Develop and implement comprehensive digital marketing strategies to achieve business objectives.
- Conduct market research and competitor analysis to inform marketing strategies.
- Set digital marketing KPIs and track progress towards achieving them.
- Collaborate with cross-functional teams to ensure cohesive marketing efforts.
- Ability to seamlessly integrate and optimise all digital and all social channels.
- Perform keyword research and analysis to identify opportunities for organic growth.
- Optimise website content and structure to improve search engine rankings.
- Monitor and report on SEO performance, making data-driven recommendations for improvement.
- Implement on-page and off-page SEO best practices.
- Plan, create, and manage PPC campaigns across platforms such as Google Ads, Bing Ads, and social media.
- Conduct keyword research and bid management to maximise ROI.
- Monitor and analyse campaign performance, making adjustments as needed.
- Develop and test ad copy and landing pages to optimise conversion rates.
- Create and manage high-quality content for blogs, websites, social media, and other digital platforms including emails.
- Develop content calendars and ensure timely publication.
- Collaborate with designers, writers, and other content creators to produce engaging multimedia content.
- Implement content marketing strategies to attract and retain customers.
- Develop and implement social media strategies to increase brand awareness and engagement.
- Manage and grow the company's social media presence on platforms such as Facebook, Twitter, LinkedIn, Instagram, and others.
- Create and schedule posts, monitor interactions, and respond to comments and messages.
- Analyse social media performance and adjust strategies accordingly.
- Plan and execute email marketing campaigns, including newsletters, promotional emails, and automated workflows.
- Segment email lists and personalise email content to improve engagement.
- Monitor email performance metrics and optimise campaigns for better results.
- Ensure compliance with email marketing regulations and best practices.
- Use web analytics tools (e.g., Google Analytics) to track and measure the effectiveness of digital marketing efforts.
- Prepare detailed reports on campaign performance, measure website traffic, and other key metrics.
- Analyse data to gain insights and make data-driven decisions.
- Provide recommendations for improving digital marketing strategies based on analysis.
- Bachelors degree in Marketing, Business, Communications, or a related field.
- 5+ years of experience in digital marketing.
- Proven track record of managing and optimising digital marketing campaigns across multiple channels.
- Strong understanding of SEO, PPC, content marketing, social media, email marketing, and web analytics.
- Proficiency with digital marketing tools and platforms (e.g., Google Analytics, Google Ads, SEO tools, email marketing software, social media management tools).
- Excellent written and verbal communication skills.
- Strong analytical skills and attention to detail.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Up-to-date with the latest trends and best practices in digital marketing.
- Strategic Thinking: Ability to develop and implement effective digital marketing strategies.
- Analytical Skills: Proficiency in analysing data and making data-driven decisions.
- Technical Proficiency: Knowledge of digital marketing tools and platforms.
- Creativity: Ability to generate innovative ideas and solutions.
- Project Management: Strong organisational and time-management skills.
- Collaboration: Excellent interpersonal skills to work effectively with cross-functional teams.
- Experience with graphic design tools (e.g., Adobe Creative Suite) for creating visual content.
- Knowledge of HTML/CSS for minor website edits and email templates.
- Experience with marketing automation tools (e.g., HubSpot, Marketo).
- Familiarity with conversion rate optimisation (CRO) techniques.
- Media / Advertising / Branding jobs
