The Marketing Leads Consultant is expected to be dynamic, motivated and solutions driven person, supporting the leads generation initiatives for Discovery Connect. The successful consultant has the ability to be flexible, adaptable and as the ability to build relationships within and outside of Discovery , with the aim to grow D2C interest in the Discovery product range and generate quality leads.
The consultant is expected to support leads opportunities for Discovery Connect through an on-going opimisation of existing processes, investigate new leads ideas, have the ability to drive lead generation campaigns with third parties (e.g. radio stations and retailers), and work together with the digital team on leads generation opportunities across all Discovery products.
Key Outputs
The successful individual will be required to perform on, but not limited to the following key outputs:
- Collaborate with the product-specific marketing teams to coordinate lead generations initiatives
- Work together with Discovery staff to resolve queries and escalations
- Communicate with lead suppliers and drive optimisation of leads quality
- Investigate and drive new leads generation initatives
- Compile leads generation reports for management and billing
- Monitor leads generated on a daily and weekly basis
- Keep up-to-date with competitor product and service offerings and industry developments
- Has the ability to validate the technical solution against business requirements for leads generation.
The successful individual will be required to demonstrate the following competencies:
- Self motivated
- Goal orientated
- Team Player
- Ability to perform under pressure
- Attention to detail
- Adaptable to change
- Persuasive and resilient (an entrepreneurial mindset)
- Self managed with sound time management
- Ability to learn quickly and apply knowledge
- Dynamic and energetic
- A self-starter on new initiatives
- Flexible and adaptable
- Minimum 3-year undergraduate degree or diploma
- Minimum of 2 years-experience in Marketing, PR or Communication
- Relevant industry experience
The Companys approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply.
