Posted on: 05 July 2023
ID 865903

Marketing Manager - Health

Discovery Marketing Marketing Manager Health About Discovery

Discoverys core purpose is to make people healthier and to enhance and protect their lives. We seek out and invest in exceptional individuals who understand and support our core purpose, and whose own values align with those of Discovery. Our fast-paced and dynamic environment enables smart, self-driven people to be their best. As global thought leaders, Discovery is passionate about innovating in order to not only achieve financial success, but to ignite positive and meaningful change within our society.

About The Role

Discovery Health is the leading medical scheme administrator in South Africa, providing administration and managed care services to over 3.3 million beneficiaries. We provide administrative and managed care services to Discovery Health Medical Scheme, South Africas largest open medical scheme, as well as 18 restricted medical schemes on behalf of leading corporate clients.

Our team is responsible for marketing strategies that support the Discovery Health business and Discovery Health Medical Scheme including:
  • Promotion of the value-added services Discovery Health offers members of the schemes we administer.
  • Driving member engagement with these valued-added services to shift key health behaviours and improving health outcomes.
  • Developing strategic campaigns and communication for the healthcare professional audience.
Key Purpose

To create brand and communication solutions that enable business to meet their objectives by:
  • Driving and defining the implementation of brand and communication strategy and solutions.
  • Interfacing with senior business stakeholders to define and co-ordinate brand or communication strategy.
  • Understanding the impact of that strategy across business.
Areas of responsibility may include but not limited to
  • Unpack complex business needs and to provide creative solutions considering all stakeholders
  • To create integrated solutions which are consistent across all brands/ businesses and communities, and which meet best practice principles
  • To ensure that solutions are in line with Discovery marketing model
  • Develop people through coaching (as required)
  • Manage a budget
  • Build and maintain relationships with key business stakeholders, both at a strategic and operational level
  • Proactive
  • Bringing ideas to business
  • Doing feasibility studies and defining new ways of doing things
  • Measure impact and drive corrective action
  • Ensure effective implementation of plans
  • Manage conflict
  • Reactive
  • Responding to business needs
Competencies

Knowledge
  • Different Discovery audiences
  • Various media channels, including electronic
  • Discoverys products and business processes
  • Key individuals in Discovery and who to go to for what
  • Print and production processes (including timelines and costing)
Skill
  • Convert technical information to audience appropriate communication
  • Influence and persuade people to get things done
  • Negotiate
  • Present and sell your ideas
  • Question processes, strategy and outputs
  • Multi-task on multiple projects Leadership skills: Guide, develop and motivate others
  • Make decisions
  • Solve complex problems
  • Build trusted partnerships
  • Manage conflict
  • Manage trade offs
  • Instil confidence in others
  • Communicate well in English both in writing and verbally
Attributes
  • Empathetic
  • Diplomatic
  • People and relationship focused
  • Sociable
  • Team player
  • Seen as a trusted advisor by clients
  • Resilient
  • Able to work calmly under pressure and provide answers and direction to others
  • Flexible and adaptable
  • Tenacious and persistent
  • Dynamic and energetic
  • Driven
  • Confident
  • Passionate
  • Have initiative- being a self-starter
  • Naturally inclined to work hard
  • Action oriented (doer)
  • Solution oriented
  • Detail oriented
  • Ability to think outside the box
Education And Experience

Qualifications
  • Minimum 3-year undergraduate
  • Post graduate qualification in marketing is preferable
  • Relevant industry qualification
  • Minimum of 5 years experience in Marketing or Communication
  • Relevant industry experience, experience in Africa health insurance, healthcare and/or financial services. Employer or Business to Business healthcare marketing is preferable
EMPLOYMENT EQUITY

The Companys approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply.
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