Social Media Lead

We are looking for a candidate who will be responsible for developing and implementing social media marketing plans and programs for the Company products, and directing promotional support.

Responsibilities

Team Management & Coordination:

• Manage cross-functional teams/activities (content, digital community engagement, research) to develop digital marketing plans.
• Coordinate team efforts across web, app, and social media platforms.
• Ensure team goals align with business objectives (month-to-month).
• Ensure completion of all social media marketing department operational requirements by scheduling and assigning employees and following up on delivery.

Research & Strategy

• Define and prioritise research initiatives (Desktop & field research).
• Identify user needs and translate findings into actionable product strategy recommendations.
• Monitor and gather feedback on product launches and report on findings.
• Utilise research insights to inform content and communication strategies.
• Provide market forecasts and reports by directing market research collection, analysis, and interpretation of market data.
• Create new strategies for market development, acquiring and analysing data, and consulting with relevant internal and external sources.

Content & Communication

• Develop and implement content strategies across web, app, and social media platforms.
• Craft communication plans that enhance user experience and drive engagement.
• Optimise content for each platform to maximise reach and impact.

Collaboration & Execution

• Collaborate with engineers, designers, marketing teams (Networks), and agency partners as required
• to ensure delivery of operational requirements.
• Ensure the successful execution of product campaigns and initiatives.
• Work closely with stakeholders to deliver intuitive user experiences (prototyping).
• Maintain relations with customers/sales representatives.
• Identify value adding opportunities through various engagements with business.

Abilities And Skills

• Problem solving skills.
• Interpersonal and Relationship skills.
• Planning, organizing and coordination skills.
• Analytical skills.
• Influencing skills.
• Adaptability.
• Excellent Communication skills.
• Initiative.
• Ability to manage people.
• Ability to gather and analyse data for insights and continuous improvement.
• Experience in project management and relevant tools (Jira/ ClickUp/ Monday.com)
• Proficient in marketing research and statistical analysis
• Computer Literacy (MS Word, MS Excel, MS Outlook, MS PowerPoint).
• Competencies
• Attention to detail.
• Deadline driven, accountable, thorough and professional.
• Proactive, Efficient and Focused.
• Responsible, self-managed and delivery focused.
• Reliable, trustworthy and a team player.
• Problem Solver.
• Social media skills

Experience/Knowledge

• Relevant tertiary education in Marketing or related field.
• Knowledge of website and marketing analytics tools (e.g.Google Analytics).
• Working knowledge of CMS platforms (Webflow)
• Social Media platform certifications. (Meta Paid Media, Content Marketing)
• Proven working experience in digital marketing, particularly in the Telecommunications industry.