Job Function
Marketing
Job Sub Function
Product Management
Job Category
Professional
All Job Posting Locations:
Johannesburg, Gauteng, South Africa
Job Description
Job Functions:
- Achieving all key KPI and growth target.
- Responsible for the development & execution of the ASH marketing and strategy in close partnership with Functional Business Partners (Governmental Affairs, Prof Ed, Business Development, HR, Finance/Analytics, Pricing, Regulatory, Supply Chain and Quality).
- Monitor market trends and dynamics, making timely adjustments to strategies to optimize sales performance and market penetration.
- Developing and executing of all product related activities to promote the ASH portfolio.
- Through analysis of market data and industry trends, establish, maintain and oversee a competitive pricing strategy for the ASH portfolio together with the pricing department, balancing business objectives with market competitiveness.
- Launch new products through a structured roll out plan involving commercial, education and tailormade marketing and sales activities.
- Manage portfolio optimisation in all areas and in alignment with key portfolio projects
- Generate and maintain accurate demand forecasts and manage stock levels in collaboration with the Deliver team to ensure optimal distribution into the market
- Implement Product Training programmes together with the Business Development Specialist to achieve the desired level of product expertise within the sales force.
- Track and report on sales performance metrics and provide insights on the effectiveness of strategies implemented, facilitating data-driven decision-making.
- On time and accurate tender/RFQ (Request for Price Submission) submissions private and public
- Development of influential relationships with KOLs and decision makers within customers, distributors, academic centres of excellence, funders as well as head office groups .
- Establish competitive product and market insights. Utilise market intelligence to ensure appropriate strategies and tactics are implemented.
- Driving market research together with Business Development Specialists to analyse and gain insights, prioritize resources and plan portfolio tactics, bringing the voice of customer to all that we do
- Strong collaboration cross functionally to ensure all stakeholder are aligned and assisting in all aspects of the portfolio plans.
- Working compliantly and within Healthcare Compliance and regulatory guidelines to achieve business goals.
- Travel required
- Science Related degree - BA/BS Preferred
Knowledge, Skills and Personal Attributes Required:
- 5 years of meaningful experience in marketing and/or sales in the medical device industry. Knowledge of and experience in selling/marketing in ASH related segments preferred
- Proven track record of strong business results both in growth and market share gain.
- Experience in Restricted / compliance driven portfolios
- Experience in Omnichannel marketing
- Effective communicator with experience in presenting complex marketing, clinical and non-clinical info to stakeholders/customers.
- Strategic problem solver with marketing skills and experience in translating strategy into tactical marketing/selling plans.
- Experience in leading/mentoring multi-functional teams or projects, successfully delivering objectives to time and within budget.
- Use and integration of information from Marketing, Sales Force Effectiveness,
- Strong analytical abilities to make fact-based conclusions about the impact of market dynamics, customers, and competitors on marketing/selling plans.
- Market development or value/demand creation through experience with customer and market insights or through experience in marketing or other critical functions.
- Agile at making things happen through managing relationships and networks effectively, both internally and with key external stakeholders.
- Working knowledge of Public and Private healthcare sector
- Demonstrates Credo based leadership principles in all interactions with internal and external stakeholders.
- Leadership skills
- Self-starter who is agile at making things happens (Problem Solver)
- Collaborative Mindset
- Strong work ethic
- Good communication skills (verbal and written)
- Time management abilities
- Influencing and negotiation skills
- Ability to build strong relationships
- Change management
- Complies with all of company policies and procedures.
