Junior Digital Marketer | Bloemfontein | Remote

We are looking for a junior digital marketer who will provide result-oriented advertising and marketing activities designed to meet our customers' and in-house needs.

Whats In It For You -

• Salary: R3 500 R5 000 per month depending on experience
• 40 days paid holiday annually - (28 days + bank holidays + extended festive period shutdown)
• Untaken annual leave will automatically roll over to the following year.

Mandatory Skills 2 Years Experience In

• AdWords certification is a plus.
• Proven experience in PPC
• Experience in data analysis and reporting - Well-versed in the principles of search engine marketing (SEM)
• Knowledge of SEO and digital marketing concepts
• Familiarity with the core platforms (Google AdWords, Bing Ads, Google Analytics)
• Familiarity with multiple platforms (e.g., Facebook, Instagram, LinkedIn, YouTube, etc.) is preferred.
• Working knowledge of analytics tools (Google Analytics, etc.)
• Understanding HTML, CSS, and JavaScript is a plus.
• Proficient in MS Office (particularly Excel)
• Excellent communication skills

Duties include but are not limited to

• Participate in forming effective paid search strategies.
• Launch and optimize various PPC campaigns and monitor paid search budgets.
• Oversee accounts on search platforms (e.g., Google AdWords, Bing Ads)
• Be involved in keyword selection and audience targeting.
• Track KPIs to assess performance and pinpoint issues.
• Produce reports for management (e.g., dashboards)
• Write attractive and concise copy for advertisements.
• Suggest and develop new campaigns across multiple channels.
• Maintain partnerships with PPC ad platforms and vendors.
• Find ways to reduce the risk of click fraud.
• Keep abreast of PPC and SEM trends.
• Please note, if laptop/pc specifications are not provided with screening questions, please consider your application unsuccessful**