The Strategic Lead is a pivotal leadership role at Mindshare. This role will be responsible for spearheading innovative media solutions and driving exceptional client outcomes. This role demands a deep understanding of the ever-evolving media landscape, a passion for crafting compelling narratives, and a proven ability to lead and inspire high-performing teams. He/She will also be responsible for leading a small portfolio of clients.
KEY RESPONSIBILITIES:
- Strategic Planning & Execution:
- Lead the development and execution of cutting-edge media strategies, seamlessly blending traditional and digital channels to achieve client objectives.
- Provide expert guidance on media channel selection and budget allocation, ensuring maximum impact and ROI for clients.
- Conduct in-depth market research and competitive analysis to identify opportunities and inform strategic recommendations.
- Stay ahead of the curve on emerging media trends and technologies, proactively recommending innovative solutions to clients.
- Develop and implement measurement frameworks to track campaign performance and demonstrate tangible results. Develop full hybrid strategies for clients (current and prospective) when required.
- Understand and maintain practical knowledge of tools to apply global and local best practise in strategic output - demonstrating Mindshare tool capability to clients
- Create, develop and maintain healthy relationships with all media vendors, in order to benefit from innovation/ best practice opportunities.
- Understand all strategic output across the agency in order to be best placed to assist with input/ deck creation/ client queries
- Lead by example in terms of strategic excellence through creating strategies/ redefining briefs to create award winning opportunities.
- Client Relationship Management:
- Build and nurture strong, trusted advisor relationships with clients at all levels, becoming a true extension of their team.
- Proactively identify and address client needs, providing strategic counsel and solutions that drive their business forward.
- Deliver impactful presentations and communication materials, effectively conveying complex information and insights.
- Team Leadership & Development:
- Lead, mentor, and inspire a high-performing team of strategic thinkers, fostering a culture of collaboration, excellence, and continuous learning.
- Provide clear direction and guidance, setting challenging yet achievable goals and empowering your team to succeed.
- Create a positive and collaborative work environment that encourages innovation, creativity, and a passion for excellence.
- Be a custodian of information sharing, whether this is informal or formal through the syndication of global/ local information.
- Ensure team adoption of tools and frameworks and contribute to developing a curriculum for continuous improvement.
- Business Development & Growth:
- Contribute to new business efforts by developing compelling proposals and participating in pitches.
- Identify and pursue organic growth opportunities within existing clients, expanding service offerings and deepening relationships.
- Stay abreast of industry trends and best practices, proactively seeking opportunities to enhance the agency's offerings and competitive edge.
- Client Outcomes:
- Serve as a holistic architect of audience engagement i.e., craft and implement comprehensive strategies across paid, owned, and earned channels (POE).
- Foster a culture of innovation and invention, constantly exploring new technologies and approaches to reach target audiences effectively.
- Develop and refine audience strategy, ensuring campaigns resonate with the right people at the right time.
- Champion compelling content strategies that captivate and engage, while also prioritizing sustainability considerations to minimize environmental impact and promote responsible practices.
- Lead the development of comprehensive measurement briefs, outlining clear objectives and KPIs.
- Design robust measurement frameworks that track progress and provide actionable insights.
- Analyze ROI and brand health performance, ensuring campaigns deliver tangible business results and strengthen brand equity.
- Maintain a keen eye on commercial performance, optimizing strategies to maximize efficiency and contribute to the agency's financial success.
- Lead the development of advanced Comms Strategy and planning and optimization. techniques to support agency business profitability on key accounts.
- 8+ years of proven experience in a strategic media role, preferably within an agency setting.
- Outstanding organisational and time management skills.
- Excellent interpersonal and leadership skills.
- Excellent communication and presentation skills.
- Experience in Advertising / Marketing / Media
- Strong strategic mindset
- A proven track record of building and managing strong client relationships
- Deep understanding of the media landscape, encompassing both traditional and digital channels, with a strong grasp of emerging trends and technologies.
- Demonstrated ability to translate client objectives into actionable media strategies that deliver measurable results.
- Strong analytical and problem-solving skills, with the ability to synthesize data and insights into actionable recommendations.
- Passion for the media industry and a commitment to staying ahead of the curve on the latest trends and innovations.
