- Author and align key stakeholders to Integrated Marketing Experience (IMX) briefs.
- Lead agency briefings for Consumer and Shopper content and identify innovative ways to measure the effectiveness of brand campaigns.
- Provide guide adherence throughout the Integrated Marketing Experience process: (and when needed, evolution of) the strategy among internal teams and external agency partners; identify opportunities to bring consumer research and data into the process.
- Help develop measurement plans to evaluate and optimize campaigns; foster a culture of collaboration that continually challenges and builds the brand teams collective thinking.
- Actively collaborate with the brand/category team to translate global/regional direction to Africa Operating Unit (where applicable) and to ensure that the strategy is relevant to consumers
- Positions the brand for future growth and can ultimately inspire differentiated marketing communications.
- Bachelors degree required.
- Minimum 5-7 years of experience working in a strategic marketing capacity
- Experience working at and with world-class creative agencies and track record of inspiring big (ideally award-winning) creative thinking a plus.
- Exceptional written and verbal communication skills
- Articulate complex ideas in a clear, compelling manner
- Collaborate and build consensus
- Translate consumer and cultural research/data, business objectives and diverse perspectives into actionable marketing strategies
- Lead and shape consumer research
- Ability to lay the strategic foundation needed to spark, evaluate, measure and optimize creative ideas that comprise a brands annual marketing efforts in a way that delivers business growth and consumer value.
- Communicate with both internal and external parties
- Responsible for sharing information and influencing others
Leadership; Social Media; Promotional Activities; Account Management; Customer Relationship Management (CRM); Marketing Activation; Marketing Execution; Channels Strategy; Marketing Strategies; Project Management; Media Strategies; Experiential Marketing; Digital Marketing; Syndicated Research; Agency Management
Our Purpose And Growth Culture
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to whats possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors- curious, empowered, inclusive and agile- and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. VisitOur Purpose and Visionto learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.
