Specialist: Market Research

UP Professional and Support

DEPARTMENT OF INSTITUTIONAL PLANNING, MONITORING AND EVALUATION

SPECIALIST: MARKET RESEARCH

PEROMNES POST LEVEL 7

In pursuit of the ideals of excellence and diversity, the University of Pretoria wishes to invite applications for the following vacancy.

The University of Pretoria's commitment to quality makes us one of the top research Universities in the country and gives us a competitive advantage in international science and technology development.

Responsibilities

The person will be required to:

• Provide comprehensive market research support with a focus on enhancing decision-making processes.;
• Deliver end-to-end market research solutions, involving both qualitative and quantitative methods. Engage in primary and secondary research to ensure comprehensive insights into various market dynamics.;
• Assist with the execution of market research projects, performing statistical analysis on collected data. Summarise findings, generate actionable insights, and prepare detailed reports to support decision-making. Design, develop, and maintain data visualisation platforms and dashboards that communicate key findings and trends effectively to stakeholders. Ensure visualisations are clear, actionable, and accessible;
• Plan, manage, and oversee market research fieldwork, ensuring effective data collection, from survey administration to focus group moderation, while maintaining high-quality standards.;
• Analyse market research data, interpret results, and formulate actionable recommendations;
• Prepare and deliver feedback documents in various formats, including PowerPoint presentations, infographics, social media updates, and newsletters, ensuring content is aligned with audience needs and the Universitys objectives.;
• Conduct desk research on trends in higher education, market potential, competitive landscape, and market size, providing insights that inform institutional growth strategies.;
• Collect and analyse data on consumer behaviours and trends across various market segments, particularly those relevant to the Universitys existing operations and strategic goals;
• Stay abreast of emerging tools and technologies in market research, such as AI-driven analytics, automation tools, and advanced survey techniques, and apply them to enhance research outcomes; and
• Provide guidance to the University community on survey-related policies and procedures, ensuring compliance with institutional standards and best practices in data collection.

Minimum Requirements

• An Honours Degree with specialization in market research and statistical analysis;
• A total of five years work experience in Market Research and statistical data analysis;
• Experience in digital market research;
• Experience in data visualisation platforms (BI and Tableau reporting systems);
• Experience in a Higher Education Institution;
• A valid Drivers Licence.

Required Competencies (skills, Knowledge And Behavioural Attributes)

• Advanced computer knowledge and skills;
• Microsoft Excel/SPSS, PowerPoint (Infographic Design Programme);
• Online market research platforms;
• SPSS or a related statistical package knowledge;
• Knowledge of data visualisation platforms;
• Expertise in the formulation of market research questions and the application of appropriate research methodologies to address the research questions;
• Knowledge on statistical data analysis and the use of relevant computer software;
• Knowledge and understanding of the higher education system in general and the university system in particular;
• Knowledge of strategic market research principles in order to ensure that market research information supports strategic decision making;
• Knowledge of data and UPs processes in order to identify errors;
• Independent thinking, functioning and problem solving;
• Ability to do goal specific internet searches;
• High level of personal accountability;
• Efficient time management and office management skills.

Added Advantages And Preferences

• A Masters degree with specialisation in market research and statistical analysis.

PLEASE NOTE: All shortlisted candidates may be required to participate in relevant skills assessments and/or psychometric testing as part of the selection process.

The annual remuneration package will be commensurate with the incumbents level of appointment, as determined by UP policy guidelines. UP subscribes to the BESTMED and UMVUZO medical aid schemes and contributes 50% of the applicable monthly premium.

Applicants are requested to apply online at www.up.ac.za, and follow the link: Careers@UP.

In Applying For This Post, Please Attach

• A comprehensive CV;
• Certified copies of qualifications;
• Names, e-mail addresses and telephone details of three referees whom we have permission to contact.

CLOSING DATE: 3 February 2025

No application will be considered after the closing date, or if it does not comply with at least the minimum requirements.

ENQUIRIES: Ms M Molema, Tel: (012) 420 2903 maryjane.molema@up.ac.za for application-related enquiries. Mrs Carlien Nell, Tel 012 420 4036, carlien.nell@up.ac.za for post related content.

Should you not hear from the University of Pretoria by 30 April 2025, please accept that your application has been unsuccessful.

The University of Pretoria is committed to equality, employment equity and diversity.

In accordance with the Employment Equity Plan of the University and its Employment Equity goals and targets, preference may be given, but is not limited to candidates from under-represented designated groups.

All candidates who comply with the requirements for appointment are invited to apply.

By applying for this vacancy, the candidates consent to undergo verification of personal credentials and related information including, but not limited to, qualifications, criminal record, credit record, current and historic disciplinary proceedings as part of the selection process.

The University of Pretoria reserves the right to not fill the advertised positions.