Location: Johannesburg
Job type: Permanent
Industry: Production and Distribution
Reference Number: RDT.G.DMA.11082023
COMPANY DESCRIPTION:
Our client is a European market leader for sanitary products and they are looking for a Digital Marketing Administrator to join their team.
JOB DESCRIPTION:
- The Digital Marketing Administrator is to support the Marketing team in the handling of all tasks required for the maintenance and management of our websites and related marketing activity including:
- Creation of social, print and other marketing content
- Website content and image uploading
- Inventory review and testing
- Website checking and testing in our user acceptance testing environment
- Support marketing across channels including display, print, social and online
- Pre-sales customer support on email, social or other channels as needed
- This role requires proficient knowledge of a range of content management and digital systems, as well as strong marketing and communication skills
- This role also requires support in the efficient handling and processing of pre-sales, sales and customer service enquiries and all related administration
- This role is responsible for supporting in compiling website statistics, reports and analysis
Digital Operations:
- Assist with external partner requests
- Uploading, management and maintenance of text, visual and rich media content
- Knowledge of multiple content management tools
- Knowledge of and experience with the Microsoft Office 365 suite, SharePoint, JIRA, Google Analytics
- Interacting closely with the Sales team, IT and Marketing team to gather, monitor and analyse performance data and provide feedback on existing trends
- Working with the Projects Manager to ensure that the platforms are thoroughly tested, accurate and up to date including content, product inventory and other elements
- Working with the team on site releases, changes or updates, including but not limited to, one or more of the following:
- Tracking e-commerce testing results
- Taking ownership of and completing project tasks on a timely basis
- Working with members of the Marketing team to support marketing tasks
- Creation of, or support with, social and email communications
- Support with web copy, brochure copy, website or social standard responses and other content tasks as needed
- Provide language and cultural insight into your markets and guide and assist the marketing team in the creation of the best possible campaigns for your target audiences
- Assist marketing manager with event planning and campaign roll out
- Organising the production of branded goods and management of inventory thereof
- Manage the print and electronic advertising campaign, liaising with media partners, maximising marketing opportunities with approval from marketing manager
- Creation and publication of all marketing material in line with marketing plans
- Work Closely with Product Management functions
- Responding efficiently to leads and queries generated from the various Company platforms as well as working actively to streamline the processing of queries
- Responding to customer enquiries as needed and working with global teams to draw up responses to customer queries and requests in accordance with the standards and procedures
- Supporting on sales requests, processing orders and support processes
- When necessary, channel requests to the correct department for investigation
- Timeously following-up requests and updating systems
- Ensuring that all complaints, queries, or feedback received from customers - which is logged on the website or via email - is responded to within the contractual timeframe
- Supporting ongoing reviews of the Marketing processes to ensure that they are relevant by eliminating pitfalls and identifying potential improvements relating to online processes to deliver the best possible user experience
- Offering suggestions and improvements to online customer experience and purchasing sales processes
- Effective use of all digital e-commerce related platforms and processes including but not limited to proprietary administration systems, the Microsoft Office 365 suite, SharePoint, JIRA, Customer Service platforms, and social media platforms
- Assist with usability testing of online tools
- Working with the rest of the team to support on reporting to accurately monitor metrics (including but not limited to): Sales statistics, websites customer statistics, and website performance and marketing campaign performance
- Social media planning and analytics
- You will be required to assist with ad hoc tasks as and when required
- Grade 12 / Matric
- Relevant (marketing or similar) tertiary qualification (advantageous)
- First language knowledge and demonstrated professional experience creating content and marketing materials in English
- Fluent verbal and written business communication in English essential
- Knowledge of and experience with the Microsoft Office 365 suite, SharePoint, JIRA, Google Analytics
- Experience in, content and community management and web updates, purchasing flows and other elements
- Experience with digital web platforms and technology especially content management systems
- Experience with use of analytics systems and experience reporting results from said systems
- Experience managing social systems, email tools or live chat functionality beneficial
- Knowledge of image software (Adobe and Photoshop) beneficial
- A high level of initiative and ability to work on multiple projects at once under tight deadlines
- Ability to identify issues, effectively communicate needs and quickly learn new concepts and technical details
- Strong organisational, communication, strategic and problem-solving skills
- Strong knowledge of paid media and media analytics tools
- Event planning
By Submitting your CV, you confirm that:
- We may retain your personal information in our database for future matching.
- We may contact you when suitable opportunities arise.
- The information you have provided to us is true, correct and up to date.
