We have an amazing opportunity for a Traffic Coordinator. Do you think you have what it takes to be our newest Purple Star?
The successful candidate will support the business by providing marketing and customer engagement insights. You will measure and report on the best way to optimise brand and marketing campaign effectiveness, set KPIs and assist in delivering specific return on investment (ROI) requirements, thus driving better results. You will work closely with Leadership and various Teams throughout the business to deliver an effective marketing analytics strategy to support our business objectives, ensuring the best use of budgets and identifying how best to target customers, ensuring we are continuously improving the customer experience and fully understand customer journey. The data and insights provided by the marketing analytics Team will help inform our customer acquisition, conversion and retention strategies including providing insights into key messaging and other marketing activities. You will also work with the Team and business to identify and segment our customers. You will thrive on working in a fast-paced environment and can manage complex projects and roll-outs to tight deadlines simultaneously.
With Hollywoodbets You Will
Innovate and create as part of a like-minded, authentic Team eager to achieve goals.
Embrace challenges and the thrill of working in a vibrant and fast-paced industry.
Grow with our development plans and culture that allows you to further your career.
You Bring
- Relevant Degree/Diploma
- Valid drivers License and own vehicle
- A good understanding of Marketing, Data Analytics, E Commerce
The role may include but is not limited to:
Responsibilities
Strategic Planning & Implementation:
- Work closely with the marketing and Leadership Teams to provide analytical support and review the effectiveness and performance of new and existing marketing activities; including but not limited to Ad campaigns, PR and Comms, Promotions, Sponsorships, Events, Ambassador Programmes, Affiliate Programmes etc.
- Own Marketing KPI & ROI reports and spend time with marketing stakeholders ensuring these reports meet the Teams evolving data needs, and that they are used to inform changes to plans and strategies improving performance and delivery.
- Measure, report and analyse customer behaviour and marketing campaign results across products, platforms and other performance segments.
- Be an expert in customer data and help identify and fill data gaps using internal resources and external agencies (if required).
- Collaborate with other business teams, (e.g., Mobile, Product, CRM) to understand the impact of analysis across multiple areas of the business.
- Perform valid and reliable market research analysis and utilise online market research, and catalog findings to databases
- Devise and evaluate methods for collecting both primary and secondary data (Surveys, Questionnaires, Opinion Polls etc.)
- Design specific research projects that aid the business in getting a better understanding of customers needs and wants across the product categories that we offer.
- Remain fully informed on market trends, other parties research and implement best practices
- Solid understanding of through-the-line, integrated marketing principles
- Experience in all aspects of traditional and online/digital marketing, handling and analysing large amounts of data to successfully drive conclusions.
- Highly proficient in Excel (Pivot tables specifically)
- Strong Data skills - must be comfortable reporting on large quantities of data to create summaries, develop models, extract insights and provide relevant recommendations.
- Exceptional project management skills, driving multiple initiatives and roll outs to meet tight deadlines.
- Exceptional quantitative, analytical and problem-solving skills with the ability to draw insights and recommendations from analysis and present proposals to internal stakeholders.
- Able to work quickly, able to experiment and amend approach based on data analysis and results.
- Strong understanding of digital media, eCommerce business models
- Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties.
- Excellent project management, organizational and time management skills
- Work closely with Marketing Intelligence Manager to optimise workflows, review pipeline, resolve challenges, and present solutions.
- Constant self-improvement to ensure your Team consistently performs above standard
- Excellent leadership, communication, and decision-making skills
- Use strong analytical abilities to evaluate end-to-end customer experiences across multiple channels as well as customer touch points.
- Ensure a thorough understanding of our customers and products and be obsessive about how we communicate with our stakeholders
- Identify competitors and evaluate their strategies and positioning and devise counter-strategies
- Understand key marketing performance metrics, automation and make use of analytics tools to provide in-depth market research & definition, forecasts, competitive analyses, campaign results, and customer trends & insights in order to translate results into actionable insights for marketing team and the business.
- Exceptional ROI-tracking skills, able to prove what is or isntworking and providing recommendations and adapting plans to improve performance
- Weekly, monthly, quarterly and annual reporting
- Ongoing review of analytics to provide insights and optimise strategies and plans
- Ability to work in a deadline and results driven environment.
- Excellent verbal and written communications skills.
- Excellent Relationship Management
- Must be able to think on a strategic level
- Ability to work under pressure.
- Must have excellent reporting skills.
- Must take accountability and be customer focused.
- Must have high attention to detail.
Please be advised that should you not be contacted within 30 days, kindly consider your application to be unsuccessful.
