Integrated Marketing Planning & Execution:
- Collaborate with internal stakeholders to understand the sector and service line strategy and translate it into actionable marketing plans.
- Assist in executing integrated marketing strategies that align with the firm's objectives, positioning BDO as a leader in the industry.
- Execution of annual integrated marketing plans; as well as regional-focused plans and events.
- Plan and execute integrated marketing campaigns across various channels, including digital marketing, events, thought leadership content, and industry publications.
- Collaborate with subject matter experts to develop compelling content that highlights our expertise and addresses client pain points.
- Monitor and analyse campaign performance metrics, providing insights and recommendations for optimising campaigns and achieving better results.
- Coordinate and execute various events and speaking engagements to enhance brand visibility and strengthen relationships within the Cape Town business community.
- Develop event strategies, including budgeting, timelines, and logistical plans.
- Manage all operational aspects of the event, such as scheduling, logistics, and participant registrations.
- Prepare post-event reports and evaluations to measure event success.
- Support the maintenance and enhancement of the firm's brand identity and reputation in the market.
- Ensure consistent brand messaging, visual identity, and tone of voice across all marketing materials and touchpoints.
- Collaborate with the broader marketing team to align with brand guidelines and standards.
- Provide support to the Cape Town Office Managing Partner and regional committees to drive various initiatives aimed at elevating the BDO brand and enhancing reputation in the market.
- Monitor and evaluate the effectiveness of all marketing activities, tracking key metrics and providing reports.
- Conduct regular regional market and competitor analysis to identify new opportunities and areas for improvement.
- Bachelors degree in marketing, Communications, Business, or a related field
- 3 years of experience in marketing, preferably in a B2B environment within the professional services industry
- Solid understanding of B2B marketing principles, strategies, and best practices.
- Excellent written and verbal communication skills.
- Strong project management skills, with the ability to handle multiple projects simultaneously.
- Proficiency in digital marketing platforms and tools, including marketing automation, CRM systems, email marketing, social media management, and SEO
- Relationships and collaboration
- Exceptional Client Service
- Business growth
- Engaging people
- Quality, risk management and operational performance
- Actively demonstrate support of the BDO Values and Clarity Charter
