Support the Insights Lead in generating and delivering marketing insights that inform key business decisions. The role involves assisting with marketing and insights activities, data analysis for market understanding, and the preparation of reports to contribute to the strategic objectives of Group Brand & Marketing. The business is looking for a strategic thinker with a marketing foundation who is able to assist in the delivery of the groups marketing objectives.
Requirements
- Degree in Business, Marketing, Marketing Comms, Strategic thinking, Business Management
- Strong analytical and problem-solving skills. Strong intellect and ability to think strategically.
- Proficiency in Microsoft Office Suite, especially Excel and PowerPoint.
- A keen interest in insights, data analytics, strategy and project delivery.
- Ability to grasp and apply new concepts quickly.
- An inquisitive and open mind-set open to ongoing learning, growth & development.
- Good verbal and written communication skills, including presentation skills
Support the establishment and Promotion of Processes
Research Support
- Assist in the design and execution of market research projects.
- Gather and compile data from various sources to support research and insight generating initiatives.
- Help manage and organize data, ensuring accuracy and consistency.
- Support the Insights Lead in qualitative and quantitative research activities, including surveys, focus groups, and in-depth interviews.
- Assist in the analysis of research and campaign data to identify key insights and trends.
- Use analytical tools to interpret data and generate meaningful reports.
- Prepare summaries and reports for presentation to stakeholders.
- Assist in the preparation of presentations that communicate insights effectively to the wider team.
- Collaboration:
- Work closely with the Insights Lead and other members of the Group Brand & Marketing team to ensure alignment with strategic goals.
- Manage project timelines and ensure tasks are completed on schedule.
- Assist with administrative tasks related to research projects, including scheduling meetings and coordinating with external vendors.
- Assist with internal set up, maintenance and distribution of insights across various platforms where relevant.
- Build and maintain relationships with clients and internal and external stakeholders.
- Build strong relationships with other analytics functions within the wider Group to ensure sharing of insights and best practice, to the benefit of Group Marketing
- Deliver on service level agreements applicable to clients and internal and external stakeholders to ensure that client expectations are managed.
- Make recommendations to improve client service and fair treatment of clients within area of responsibility.
- Participate and contribute to a culture which builds rewarding relationships, facilitates feedback, and provides exceptional client service.
- Continuously monitor turnaround times and quality standards and resolve issues speedily to enhance client service delivery.
- Contribute to creating a positive work climate and culture to energise employees, give meaning to work, minimise work disruption and maximise employee productivity.
- Contribute to and drive a culture that guides and directs best practice, fostering an environment of continuous learning, people growth and improvement and cohesiveness.
- Effectively manage your performance within the team to ensure business objectives are achieved.
- Take ownership for driving own career development and the career development of team (where applicable).
- Continuously develop own expertise in terms of professional, industry knowledge.
- Demonstrate agility and openness to building a growing team and leverage on the knowledge and expertise of others.
- Identify solutions to enhance cost effectiveness and increase operational efficiency.
- Have a good understanding of the budget we use and how to track it to ensure efficiency and cost optimisation
